Kara Albe

I can't say enough about how much I love Whataburger's branding. I've probably spent enough money there to buy a car, but I have no regrets. These crunchy french fries are on sale at HEB alongside all of their signature sauces, all displaying that classic orange and white pinstripe. They manage to make 6+ different fonts work on this one recognizable package. HEB has its logo with its wonky letters, uses its usual Gotham for the "extra crunchy," Whataburger's wordmark and script, a tall sans serif and another nice shorter sans serif for secondary information. This whole package is quintessentially Texan. From a distance it's obviously HEB and obviously Whataburger. All of the information is presented clearly and concisely, no fuss and no nonsense. The green accent color indicates jalapeño, and altogether it's very classic and readable. Perfect for a grocery store audience. It's a life goal of mine to create a brand so recognizable. I also want to know the name of that script and want to be able to use many typefaces cohesively as they have done.

Bria Crain: Week 13

I found this week's example of type on Fonts in Use. These images are of a way-finding system for The Queen's House, an important architectural building in Britain. It used to be a royal residence, but is now a museum. The typography shown is used to help visitors navigate the building, as well as to inform them about its history. The type is set in Pitch, a typewriter/slab serif, and Founder's Grotesk, which is a Grotesque sans serif font. It works well for a number of reasons. The type is loosely tracked and elegant, which fits the feel of a royal house nicely. It also has a nice, easy to read hierarchy with main information large and set in Pitch and all additional, less important information set in Founder's Grotesk at a smaller size. I really like this typeface combination, and will probably use it in my work at some point going forward.

So for this final installment I chose a tongue in cheek book about end of the world survivalism. It has a plain san serif font with the title dominating the heirarchy. Below is an unordered list of possible doomsday scenarios that the book shows us how to survive.
This plain font doesnt really seem to do much for the book, and quite frankly I dont care for it. Truth be told I picked it mainly because I was hoping I could call out a bad font choice by this point.

Miguel Ramirez - Pencil Logo

This is a rather simple logo design that I found while browsing through the website Logopond. It was created by an freelance graphic designer named Reghardt Grobbelaar. What caught my attention was the way the triangle positioned below the i and l implies the shape of the pencil without being too distracting from the type itself.

Brooke Garner

This is my friend’s SketchUp book, by Lydia Cline, intended as a resourceful tool for architects. It serves as an introductory for interior design students who are seeking to learn how to use SketchUp software (to create space plans, model furniture, accessories and experiment with materials). Helvetica is used for the cover and subheads throughout the book, and the body text is a serif and appears to be Times New Roman. These fonts are easy to read and used to keep the main focus clear on explanations and helpful illustrations. I believe the designers chose to use simple font solutions, because the visual entertainment is provided from the images and the type is used strictly to inform the reader. The layout of the book is easy to follow and the hierarchy of the type, size and placement, is clear for the viewer. In the future, if I am creating a design for directional purposes, I will choose typefaces appropriately, making sure that the readability of the text is easy for the audience.

Danika Birkes_hang in there

We are near the end of the typography 2 journey and as the final days count down never give up, keep creating and take on the world! Alright, there is my pep-talk, Here we have a nice san serif paired with hand lettering script, done in a #0.2 pen. Designed to motivate and give those who falter a last burst of drive, I thought of all of us as we drive closer to the end of the semester the importance of not giving up, but still fighting for every little point to add to our letter grades. 

Back to the start, this san serif reminded me of the first project in our first design class wayyyy back with Mark Todd(or who ever you had), the negative space project. It is always important for us as designers to never forget the building blocks while we strive to invent something never seen before. So here I feel this type speaks to us, helping us keep whats important in sight, while still reaching for the sky. 

What lies beneath

This week's type specimen is via a restaurant in Mission Beach, California. Although I didn't eat here, I was immediately drawn to this typeface: sans serif, light stoke, tall cap height contrasted with a narrow character width. I enjoy the curvilinear qualities found in the stem & the bowl of the "R". I think this typeface is successful in creating a modern and sophisticated presence; a theme which is very obvious from looking into the restaurant.
      This typeface aids my design skills through it's method of how discriminating typeface selection can convey the underlying theme of what have you. One's choice of typeface conveys a louder message than maybe initially thought. There is depth and meaning to be found.

Madison Hanlon

Blog: 12

I found these fun type treatments on Pinterest. I think this is a cool use of type. All three of of these works of typography are from san serif fonts. I love how playful and creative each of the three are. Its simplistic forms all have a strong view. It gets the viewer to annualize and think about the deeper meaning each typography treatment is trying to portray. I think its is a cool and genius thing to be able to do, when an artist can create typography that speaks to the audiance just by using and manipulating one word. I have tried and used picture typography in one of my communication design classes earlier in the year. It was fun and really exercised my design skills.

Madison Hanlon

       Blog 11:

I found this use of typography on Pinterest. I love the simple white lettering. I think the spacing between each letter has a good feel. Although you have to look close when reading the nutrition facts, I feel it gets the viewers attention. If I saw this in a store I would definitely pick it up to read it or check it out. I love the simple and clean feel this type has as a packaging element. I love san serif fonts and would love to use it in future projects.

Brooke Garner

Suja is an organic refreshment, packed with vital nutrients, amino acids, omegas and antioxidants. Suja is known as the fastest growing organic, cold-pressured and Non-GMO beverage company in the U.S. This product is for those who are looking to boost their energy and focus, beat cravings, and look and feel better. The typefaces on the bottle include Blanch, Sofia, Sofia Condensed, Ando, and Grota which all work together very well. The text surrounding the main focus of the bottle is crammed together running horizontally and vertically  but does not seem to be distracting. This text includes positive phrases about the product and how enjoyable it will be. The white text over the see-through bottle feels fresh, like the product. I think the colors that were chosen for the packaging are a great choice because it reinforces the vibrant colors of the actual juice. 

Again, I am very interested in packaging, so I will consider fresh packaging solutions for the right products and try to do something different than it's competitors. 

Jessica Prohl

I think it's easy to forget some sort of design decisions or typography consideration went into something we see every day. Each state seems to have their own style, although similar, be it slab serif, san serifs with rounded corners, and everything in between.

Miguel Ramirez - Sharpe's Rifles

This is a photograph of the title of a novel that I was reading sometime ago. Like my previous post, this book also features a sans-serif title, and a serif typeface for the author.

Miguel Ramirez - Night by Elie Wiesel

Cover for Elie Wiesel's book, Night. I decided to post this because of the visual contrast between the tall sans serif used for the title, and the serif in the author's name. Also, the sans serif used in the Night title is similar to the one that I am using on my book's title page.

Deyton Koch #13 (ish?)

This is one of the work shops that I did at Design Ranch:

Wood & Type

A combination of salvaged wood canvases with custom lettering brought to you by Brian Phillips and Bobby Dixon. That pile of scrap wood in your garage or on the side of the road can become something of aesthetic value. Learn how to transform that heap into a patchwork canvas for creative work. On top of that, this workshop will cover the basics of hand-drawn lettering in order to customize your newly constructed wood canvas. From script to blackletter, create custom type for a unique context. 

This is an example of the scrap wood canvases that Brian pre-made for our workshop and an example of Bobby's hand-lettering:

Basically we all just got to pick one of those canvases that Brian made for us, and then Bobby showed us how to graph out a word to plan the sizing and kerning. He gave us some demonstrations and pointers and a bunch of designers just sat in a room and did arts and crafts at camp. It was amazing. 

Bobby's style is very street-artist, as you can see from his black lettering above and slang copy. I have always been inspired by hand-lettering. I love calligraphy and I look up videos and people just throwing this stuff on paper all the time. It was so cool to be able to see it in person and interact with these acclaimed artists. 

This screen print utilizes a humanist sans serif.

Danika Birkes- theming type

The art of themed type is important for us as designers, the ability to match or contrast with type helps the viewer get a since of what they are looking at. Here Jurassic Park: The Lost world, is a think san serif with tribal design, giving the viewer a since of the past and old things, also very primal and wild.  

Bria Crain: Week #12

I found this burger packaging while I was doing some grocery shopping at Whole Foods. It's for grain burgers, so it is primarily targeting vegetarians and other healthy eaters who might not have time to make their own burgers from scratch. The logo is set in a script font and the rest of the typography is set in a neo-grotesque or humanist sans serif font. The typography works because it's fun and modern. It targets the same type of people that frequent Whole Foods. The hierarchy is nice as well. The large, colorful logo helps the packaging stand out among all the other frozen food items in the store and draws the shopper in. The eye then goes to the nutrition info on the front, which informs the shopper that the burgers are all-natural with no GMOs (something many Whole Foods shoppers are looking for). The arrow on the left leads the eye to the flavor of the burger. The item lowest on the hierarchy is the flavor's name on the top left, which is good—the name "Big Tex" doesn't mean anything to most people unless they're already familiar with the Hot Dang brand. I'll keep this example in mind next time I'm creating any sort of packaging and advertising. It's important to create a good hierarchy so that your information can be read or understood in a short period of time by anyone passing, and the design/style doesn't have to suffer because of it.

Man Seeking Woman

This week's type specimen comes from the credit on FX's tv show "Man Seeking Woman". I was randomly visiting friends who threw this on; the show itself is pretty comical, but it was the typeface at the end that captured my attention.

I'm sure you know by now I have a penchant for sans serif. Check. This particular typeface carries an enjoyable weight, which continues throughout the accompanying illustrations.
My main appreciation comes through the way the crossbars & bars are handled: slanted. There are geometric properties displayed with this typeface: it is visible in the negative spaces in the "R", "A", "D", etc.

This example influences my design skills because it makes me realize how the placement of bars & crossbars can alter a typeface. It also reinforces the importance of negative space. This type face is simple, clean, unique, classy & legible. It is my hero.

Brooke Garner

This is a postcard from the 1960's of Elmer's Pancake and Steak House located in Portland, Oregon. It is a unique dining spot that provides a Colonial atmosphere and courteous service that is especially popular for tourists. On the postcard, the typefaces Mandate and Brush Script are used which I feel is appropriate because Brush Script was very successful and popular at the time. The picture cropping of the postcard allows the viewer to see the restaurants advertising logo billboard, so I feel it is important that the type for the logo and text on the postcard flow nicely together. Although Brush Script was named #3 in "least favorite" nomination in 2007, I believe it can be a nice solution for an appropriate subject depending on the time and usage. For the future I need to be sure I am aware of my subject and appropriately consider the logo and typeface that might be already used.

robert johnson 4-14

For this weeks post I have selected a simple pictogram of the word tsunami.
The s is curved and enlarged in such a way as to give the visual representation of a large wave crashing over the rest of the word. While there isnt a heirarchy per se, the large S definitely attracts your attention right up front allowing the clever use of the letter form to take highest priority. I enjoy this sort of type treatment as it incorporates pictures with letterforms to bring the point across. The font itself is a very simple sans serif form, which I believe to be univers or futura.