Sunday, February 23, 2014

Mountain Dew Hat- Sam Popham

Here's a better image of what the type looks like flat.


Source and Object Description: This is my favorite hat that I had at one point bought at Target for like $3 as part of an inside joke with friends. Now I've sort of grown fond of it.
Typeface Description: A very strange group of warped type faces. All are sans serif. The 'i' is cut off for some reason and the 't' is kind of branching out like a tree or maybe a waterfall.
How does it enhance the message? I feel like maybe the typeface is trying to convey kind of a swirly motion like the motion of the drink or the feeling you get from a sugar rush. It feels very uneven and twisted and awkward.
How will this influence my work? I don't know how incredible of a design it is, but there is just something about this design that I just can't forget and I keep staring at it seeing it move somehow. I think this will inspire me to just experiment with type.

GOOD

Source: Behance
Classification: san serif
Description: Simple word done with simple type. 
Enhancement: They turned the D into a cup of coffee. 
Influence: I like the playfulness with the type and adding a cup of coffee as the D. Very great packaging.

Andrea Johnson - BSM


This is the front of a card I received from the BSM director on my birthday. Both fonts are serif fonts. Besides the stamp on the front, the card has nothing on it, besides the writing on the inside of course. I imagine that they have lots of these blank cards made up to be used for many different purposes. This stamp is just supposed to represent the BSM, that way the audience can for sure tell who it's from. I think the font does this very nicely; the serifs give it a classic look, while the manipulation on the bottom letters adds a bit of an edge. Because of the outcome of this product, I feel influenced to not be afraid to tamper with my type. Adding a tasteful amount of roughness or paint splatters, like what is done here, can add personality to a piece while still keeping it classy.

Edgar Bak : From Poland With Shorts | Caitlin Landingham


Edgar Bak is a designer who worked with Studio Munka's project for a gallery poster design that covered a presentation of young Polish cinema. The type is closely following a fad that exists among most type designers who design books, posters, and pamphlets that support itself without illustration or photography. This example uses a sans-serif with exaggerated cross-bars and stems on certain letterforms. This example follows a a simple grid structure to help examine how type layout can create a beautiful composition. The two-color pallet keeps a hierarchy in the design.



Monday, February 17, 2014

JUICY- AMY KLIMITCHEK

Source: Behance
Classification: san serif
Description: The type is split so that when the packaging is side by side it spells the word JUICY
Enhancement: very simple bold type that catches the eyes attention
Influence: I really like the thought that went into this. They had to make sure that no matter who stocks the shelf the the packaging works. It's clever and i would like to have pieces in my own work with the same amount of planning.

Molly Gardner


1."Tea Guys- Gunpowder Mint" 
2.CLASSIFY TYPE: serif, script, elongated serif
3. DESCRIBE OBJECT, AUDIENCE, PURPOSE: Tea canister, tea consumers, non-tea consumers, communicate brand/flavor
4.HOW DOES TYPOGRAPHY ENHANCE MESSAGE? The variation and style makes it more interesting and desirable.
5.SPECIFICALLY EXPLAIN HOW EXAMPLE WILL INFLUENCE CREATIVE WORK Besides color and illustration, the typography plays a vital role and makes the tea more appealing. I like the arched script, it is a good choice as opposed to straight script.

Molly Gardner

Jen Stephenson- 4th post

Source: Design poster/add about typography.
Classification: White serif font and red san-serif font.
Description: This poster is making a point about good and bad typography that is used in the world and seen everywhere.
Enhancement: The reason this poster is effective is because the point is very broad but the poster makes it very clear using simple design elements to help get the point across such as color and visual hierarchy.
Influence: I really like the simplicity of the poster and it shows that sometimes less is more. There is a huge contrast going on but it is not overwhelming and the average viewer would be able to understand the purpose. This can help to influence my work by using something as simple as visual hierarchy and still achieving a clean and simple feel to whatever I apply it to.