Casey Sturm_I Want Candy.

Source: Avant-Sugarde by Samuel Mensah-Bonsu
Classification: San Serif
Description: Poster describing the addictiveness of sugar (at the bottom) while also showing off this typeface built of candy made by Samuel Mensah-Bonsu. Each letter is made of different types of candy all arranged into shape.
Enhancement: This typeface is perfect to describe and bring awareness to the addictiveness of sugar which of course is one of the main ingredients and attractions of candy.
Influence: This is a good example of everyday objects being used to create type. It doesn't have to simply be pen and paper or graphic shapes.

trolli sour brite octopus

Source: empty candy bag
Typeface classification: free handed
Description: playful type to go with sour candy shaped like octopus
How it enhances the message: the bubbled image of the brand has a fun tone to it, while the octopus has a certain fluidity to it that goes well with what it represents.
Influence: the typeface encourages me to remember to have fun with type while still maintaining a sense of pertinence to the subject.

For this weeks entry I want to focus on something similar to out current project. I chose this spread because I am using irregularly shaped images in my spreads. I think the designer used the space well and was able to unify the type and imagery. What makes their layout work is the spill over image and the type placed in the image spread. These two elements keep the readers eyes constantly moving around the spread. This s something I will keep in mind while designing my exhibition catalog. 

Stickers : Isaiah Carrasco | Caitlin Landingham

"This is the result of my inexplicable absence. It's been marvelous." 

These are a series of stickers printed by Isaiah Carrasco. The typeface is a knock-off of Helvetica called "Mr. Neuman". Simple, clean, easy to read makes this bold statement more empowering. The knock-off font makes the message have a subtle irony to it which I enjoy. In my designs I would probably just use the original Helvetica Neue. Actually I do. They're in the elevator at the good ol' JCM art building so check 'em out.

Japanse type

Japanese Grid Type- this type is a freehand brush type that utilizes a grid , however the type is not organized by grid restraint  but rather by centering the "whole" of the character on an axis.

The typeface is very bold , to me this indicates a serious or possibly playful nature to it, depending on the context and what its used for. I find it so interesting because the cultural difference between kanji and the greek alphabet is so vast. It's interesting to me to view them visually rather than "reading" them.
This is influencing my work a lot right now because i am focusing on type that serves a visual purpose and communicates something other than what it literally reads.

Molly Gardner 3/24

1.

2.CLASSIFY TYPE: Sans-serif, cursive, italic serif.

3. DESCRIBE OBJECT, AUDIENCE, PURPOSE: beer label, all consumers (especially alcohol consumers), and purpose is to present info and display brand.

4.HOW DOES TYPOGRAPHY ENHANCE MESSAGE?There is a good balance between the bold box and the tall white text. There is good variation that isn't too over-stimulating.

5.SPECIFICALLY EXPLAIN HOW EXAMPLE WILL INFLUENCE CREATIVE WORK: I like the use of shapes, lines, and images with the black and white scale. It is simple, yet complex and interesting enough. I will explore to a greater depth the possibilities with little color.

Source: Behind Middleton's Pub in Wimberley, Texas.  There was a table of these, and this one was pretty cool.

Type Classification: a fancy Serif, very ornate

What is it?:  This is a tap handle for Odell Brewing company's IPA.  It is a wonderfully crafted handle, to support a wonderfully crafted beer.

Analyze this piece: The type has these whimsical serifs that point outward for a very ornate and Indian feel.  The original beer was shipped from India to America, and this is their take on the beer.  The dot detail on the side matches the Indian style of printing that they do on a thin paper.

How will this influence my work?: I cannot get enough of ornate hand-types right now.  I am also looking for a typeface for a carnival inspired ice cream, and this might be it.