Sunday, March 23, 2014

Nectar

This is my current protein powder bottle, and the typeface featured is a type of graffiti text. I'm not a fan of the packaging, the typeface, or the Syntrax logo for that matter. Syntrax is the company that produces this specific brand of whey protein. Although the logo in this particular image is pretty small the typeface featured in it is a serif. The serifs on the S and the X are extremely extended and then further warped to look as if ripped. The arms and legs of the letterforms are shortened and lengthened at will, for what seems no apparent reason, and the paring of it with graffiti letters makes even less sense to me. They've also added a sans serif to the mix to further describe the flavor of the product, but it is not it any way simplistic. It is more bubbled and fat than most sans serifs, and it has a drop shadow. Not my fav. for sure...


Cracker Barrel_Casey Sturm

Source: Cracker Barrel to-go cup
Classification: San serif block letter, cursive
Description: Both are classic types used simply for decoration on the to-go cups. Different words that are descriptive of the restaurant are scattered across the cup in these two font styles.
Enhancement: Both types are classic which suits the Cracker Barrel style. Simple, and reminiscent of home grown, country living.
Influence: This example is a reminder that sometimes simple, home grown type choices are the right ones.