Kara Albe

This is the menu from Potbelly Sandwich Shop. All of the type looks hand-lettered, and I thought it was until I saw the same font on their website. The menu is pretty large and in two different places in the restaurant, on one wall by the line and on one behind the counter. Legibility is key, both primary and secondary information so customers know what to order and what's in it in a timely manner. There's a cohesive color scheme and they did a really good job of establishing hierarchy. The salad section is green and the new exciting (more expensive) flatbreads are in yellow. I like the grid they were able to create and how organized it is while remaining simple and beautiful. It gives off the chalkboard vibe while staying clean and informative. I really want to find the name of the typeface and use it in the future.

Jessica Prohl

Super beautiful sign painting, really love it. (Updating because I wasn't sure how much to type). This is my online picture for this week, and it appears hand rendered, which is highly impressive to me. Even though there are a lot of different styles in the same picture, they're not conflicting to me, because they're all so beautifully done. "The Lost Art" really goes with the old tools and cash register.

Bria Crain: Week 2

I found this example of packaging in September/October 2014 Communication Arts Design Annual. The Providore is a company in Singapore that curates a line of gourmet food and food-related products. Their chocolate packaging, designed by Blue Beetle Design, utilizes a sans-serif font for all of the type except the numbers, which are set in a modern font. The typefaces chosen tie in with The Providore's logo and brand. Their chocolate line is upscale, and the minimal, clean layout reflects that well; if any images were added or the type were more flamboyant, the chocolate packaging would not seem as gourmet/luxurious. It's easy to get carried away when designing, especially with packaging. This is a good reminder that a simple type-only solution is sometimes the best choice for a project.