Kara Albe

I can't say enough about how much I love Whataburger's branding. I've probably spent enough money there to buy a car, but I have no regrets. These crunchy french fries are on sale at HEB alongside all of their signature sauces, all displaying that classic orange and white pinstripe. They manage to make 6+ different fonts work on this one recognizable package. HEB has its logo with its wonky letters, uses its usual Gotham for the "extra crunchy," Whataburger's wordmark and script, a tall sans serif and another nice shorter sans serif for secondary information. This whole package is quintessentially Texan. From a distance it's obviously HEB and obviously Whataburger. All of the information is presented clearly and concisely, no fuss and no nonsense. The green accent color indicates jalapeño, and altogether it's very classic and readable. Perfect for a grocery store audience. It's a life goal of mine to create a brand so recognizable. I also want to know the name of that script and want to be able to use many typefaces cohesively as they have done.

Bria Crain: Week 13

I found this week's example of type on Fonts in Use. These images are of a way-finding system for The Queen's House, an important architectural building in Britain. It used to be a royal residence, but is now a museum. The typography shown is used to help visitors navigate the building, as well as to inform them about its history. The type is set in Pitch, a typewriter/slab serif, and Founder's Grotesk, which is a Grotesque sans serif font. It works well for a number of reasons. The type is loosely tracked and elegant, which fits the feel of a royal house nicely. It also has a nice, easy to read hierarchy with main information large and set in Pitch and all additional, less important information set in Founder's Grotesk at a smaller size. I really like this typeface combination, and will probably use it in my work at some point going forward.

So for this final installment I chose a tongue in cheek book about end of the world survivalism. It has a plain san serif font with the title dominating the heirarchy. Below is an unordered list of possible doomsday scenarios that the book shows us how to survive.
This plain font doesnt really seem to do much for the book, and quite frankly I dont care for it. Truth be told I picked it mainly because I was hoping I could call out a bad font choice by this point.