Blog Post #2

This typeface was created using pins and string. I really like how abstract the letter forms are. They maintain legibility, and are very precise and clean letterforms. I also really like that they elude to the letters "WOW" instead of physically including all the letterform body parts. By omitting the counter spaces you can create a much more stimulating play on positive and negative space; plus the viewer is required to look at it a little longer and really dissect it. I'm a big fan of creating type with things other than the computer. By adding a 3D element to your letterforms you can create a whole new level of depth in your work both literally and figuratively. In this particular image the letters are formed out of negative space; this creates interest and an overall tone of fun with this loud typeface. It pops off the page and practically screams "notice me!"

Casey Sturm - Handwritten type

sourse: pinterest, found type from online
description: It is a very organic and free type, handwritten quote on a starry background
object: I saw this originally on pinterest and it was not on a specific object but rather a screensaver sort of piece.
analysis: there is a combination of handwritten script type as well as hand rendered capital. A few of the letters have serifs but not consistently so I would consider it a serif like type.
Influence: I really appreciated the fluidity of the type and the hand rendered aspect of it. It reminds me not to exclude human made type in my designs.

Source: San Jose Hotel in Austin. Classification: Sans serif with additional script like font Description: Metal type framed by plants with other decorative elements to add interest. Message: I think the type choice adds to the feeling that the hotel owners want people to feel as they walk by. Very simple elegant letters neatly spread across the greenery with smaller script type makes it feel tranquil. Influence: I like the feeling the type face and layout gives and I will keep those to thinngs in mind when working on future designs.

Butter Sweet

I enjoy this type example because it illustrates well what it is actually saying. The thick, swirling cursive illustrates the weight but also the volatility of "butter," an ingredient it is trying to represent.

The serif type that compliments the main type also works well. It is more of a standard type face, however it matches the idea of the "Butter Sweet" font.

thrasher magazine

Source - Store Front sign of an American Apparel store - Helvetica bold

Description- this is a classic typeface used in a lot of minimalist design, the store itself is based on the idea of simple clothing produced in multiples, very parallel to the idea of swedish design and helvetica in general 

Object- the object is the store sign from the front of the shop, it is used to show people where the store is at and to give a type of vibe to the store , both visually and conceptually. The logo is simple and is used in various places around the store, it is seldom seen outside of it basic black typeface.

Typeface Analysis - The typeface itself is very iconic, and one of the most recognized typefaces around the world, the logo is heavily kerned and weighted by using the bold part of the family. the lack of space between the letters adds to the strength of the type heavy logo. 

Influence on my work - I enjoy this type of design because i believe that t is so widely used that there is a lot of room for interpretation and availability . It gets the message across and thats often my main focus, it doesn't depend on a gimmick and it is easy to use and understand . I think that as far a my work goes i enjoy it because its a nice mix of utilitarian design as well as practiced design principles. 

type and branding

Source: Internet search
Typeface description: numerous iconic brand typefaces
Description: the designer of this wanted to show how type can make a brand without the use of imagery.
How it enhances the message: This is a poster I stumbled upon recently. I think this is a great example of how powerful typography can be. I'm sure you can name 90 percent of the brands used to create this poster. although the rest of the letters from that brand is not shown, the iconic nature of their typeface is easily recognizable.
Influence: this piece inspires me to not only think about type as a supporting element to a brand, but rather consider it for other applications.

Neighbor's Gate Sign | Caitlin Landingham

This is a sign on my neighbors gated fence, it's a comic sans-serif. It's used to keep people from blocking their gate but it's almost unreadable.
People (including me, out of spite) still park here so the message isn't coming across because it's such a faded sign. Also, it's not a very intimidating type-face.
Overall, its a unsuccessful use of font choice, color, and size all in one. It is still pretty funny though. They get so mad when people block that gate and I don't think they know why this sign isn't working.
Maybe if it was bright red color, bigger, and not a round-edge font.. things might've worked out. 

NOODLES-AMY KLIMITCHEK

Source: Claire McCulloch's Pasta Packaging
Typeface classification: The typeface is kind of a script cursive font based on a representation of the type of noodles inside the packaging.
Description: The designer for this packaging decided to create her own font from the noodles. Each one changes a little on thickness and shape as if she had written it using the actual noodles inside.
How it enhances the message: The design creates an image for what is in the packaging. This noodle font is perfect for the noodle packaging. Its a fun way to classify each type of noodle.
Influence: I believe in some cases using objects to make type can be a very effect way of representing something if done well. I think this is a good example and a good solution for this situation. 

Blog Post by Jen Stephenson-

Source and Object Description: I found this poster on Pinterest and it's linked to http://www.behance.net/gallery/Hungry-Go-Where-Food-Typography/6271333. It is designed by Andrea Limjoco. It is an add for a food website promoting all different types of foods.
Typeface Description: All of the main type is formed out of actual food. And the small font is in a san serif font.
How does it enhance the message? The typeface makes the viewer easily connect that this is some sort of food promotion. It's not too overwhelming but successfully gets the point across while still being interesting.
How will this influence my work? The design is unique and still clean. Instead of using a given typeface from font book to choose from, she was able to create her own by forming it out of the subject matter. It is a different approach to typographic design and can be useful when there is a need to switch things up a bit.

Luke 1:45 - Andrea Johnson

I found this image on pinterest, and it comes from www.alwaysrooney.com. This website was created by Courtney Kennedy, and she makes images like this often, always using hand drawn type. This is a bible verse that would be used to decorate or to encourage, so the type is totally appropriate because it is visually appealing and relaxed. Also, the hand drawn border makes the image feel more feminine and  fun. It is important for designers like me to remember that hand drawn type is always an option. I feel inspired to use it now because of how well this turned out. I realize that hand drawn type can only be used in very specific situations, but it can really tie some pieces together.