Typeface description: numerous iconic brand typefaces
Description: the designer of this wanted to show how type can make a brand without the use of imagery.
How it enhances the message: This is a poster I stumbled upon recently. I think this is a great example of how powerful typography can be. I'm sure you can name 90 percent of the brands used to create this poster. although the rest of the letters from that brand is not shown, the iconic nature of their typeface is easily recognizable.
Influence: this piece inspires me to not only think about type as a supporting element to a brand, but rather consider it for other applications.
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