Monday, March 23, 2015

Kara Albe

This is Nulo, a brand of dog food that I saw and whose design I appreciated. The name itself is a variation of Helvetica and I think "medal series" is Gotham. It's successful because it looks cool but it doesn't give me much to go on as to what the company is. Good hierarchy is established on the logo as well as the rest of the package. I'd like to experiment more in my own work with manipulating familiar letterforms.

Ashley Tann

Images from AIGA
This is the packaging design for the liquor company 1842 Ratafia. The packaging is minimalistic and uses 19th century typography, making the bottles feel aged, yet clean. The numbers 1842 is wrapped around the bottle, well spaced, leaving one number to each side. This is cool because 1842 is the date that the traditional recipe was created. This design is really successful because even though it isn't immediately obvious what the product is, it still draws potential customers to it. This packaging is a good example of how to bring two different feelings together with just the use of typography.

Danika Birkes_warning_posters


Over spring break between work and family, I've been researching horror, and Blood/Gore films to get inspiration for my book, one thing I've noticed is that the majority of film/book posters have nice San serif  fonts or hand lettering. Here both of these poster have nice think San Serifs, in all caps and nicely kerned, drawing the viewers eye and playing on the social conduct of warning signs. 

Textile





Why purposefully trying to locate interesting typography specimens in downtown ATX this past week, I realized I could only locate examples that I feel others have shared. Hopefully this isn't one of them, especially because I believe this building is temporary for SXSW. I gravitated towards this example because of the linear qualities displayed, the simplicity and the diverse design aspects. This building displayed the 'textile' text and had the simple "X" wrapped about the other side of the building.

This typeface is sans serif and is open. It works effectively and inspires me as a designer through its use of line to create a typeface as well as to embellish a building. This logo has capabilities of being integrated into a branding system, which is exemplified on the walls.