Ashley Tann

Images from AIGA

This is the packaging design for the liquor company 1842 Ratafia. The packaging is minimalistic and uses 19th century typography, making the bottles feel aged, yet clean. The numbers 1842 is wrapped around the bottle, well spaced, leaving one number to each side. This is cool because 1842 is the date that the traditional recipe was created. This design is really successful because even though it isn't immediately obvious what the product is, it still draws potential customers to it. This packaging is a good example of how to bring two different feelings together with just the use of typography.