Ashley Tann

This is a bottle of almond milk I found at Kroger. I really enjoy the packaging of this product. I think that the choices in color and type do a good job catering an all-natural product to health-conscious consumers. It looks like there are three different typefaces being used: a sans-serif that is used for both the small type on the bottle and "almondmilk," a serif to indicate the flavor, and a script for the word "pure." I like that one typeface is used for the majority of the bottle with changes in size and weight. This creates an interesting design without being overwhelming. The script and serif also give a nostalgic feel to the brand--making the consumer think of a simpler time, when all products were made without hormones and chemicals. This will influence me to pay close attention to my type hierarchy, and remind me that I typically won't need more than two or three typefaces.

Swertfeger, Aida

As of late it seems to be very trendy in the type & hand lettering world to create messages with excessive decor: swashes, tails, descenders, flags, etc that are all connected in a collection of curves. Some typographers join letters in words in elaborate and initially attractive manners, however, they end up completely compromising legibility. 

I chose this type specimen because it is decorative, connective yet still legible. It may be a person issue, but there is nothing more irritating that to have illegible type. I was also curious if having a sans serif type face is more successful because it forces one to produce a clean design. This is just a thoery.

Below is an example of the type movement I'm talking about. This sample is still slightly successful because it is legible. 

BOOOOOOO!

Danika_Birkes_Old_San_Antonio

Walking around downtown San Antonio you are deeply immersed in many different cultures, and time, one of the biggest contributes to this is the typography all over the city. From Old to new, San Antonio is a blast from the past. Here I focused on two different vintage signs, the first two mimicking hand script, followed by neon lighting San serifs, when first designed I believe the designer stuck with the script to make it seem familiar and safe to many of its viewers. The Next two are carrying the strong New York, neon sign feel from the golden age, with layered san serfs, these were designed to dress up the night and draw you in like a bug to a light, a true design of the downtown city life.