JUICY- AMY KLIMITCHEK

Source: Behance
Classification: san serif
Description: The type is split so that when the packaging is side by side it spells the word JUICY
Enhancement: very simple bold type that catches the eyes attention
Influence: I really like the thought that went into this. They had to make sure that no matter who stocks the shelf the the packaging works. It's clever and i would like to have pieces in my own work with the same amount of planning.

Molly Gardner

1."Tea Guys- Gunpowder Mint" 

2.CLASSIFY TYPE: serif, script, elongated serif

3. DESCRIBE OBJECT, AUDIENCE, PURPOSE: Tea canister, tea consumers, non-tea consumers, communicate brand/flavor

4.HOW DOES TYPOGRAPHY ENHANCE MESSAGE? The variation and style makes it more interesting and desirable.

5.SPECIFICALLY EXPLAIN HOW EXAMPLE WILL INFLUENCE CREATIVE WORK Besides color and illustration, the typography plays a vital role and makes the tea more appealing. I like the arched script, it is a good choice as opposed to straight script.

Molly Gardner

Jen Stephenson- 4th post

Source: Design poster/add about typography.

Classification: White serif font and red san-serif font.
Description: This poster is making a point about good and bad typography that is used in the world and seen everywhere.
Enhancement: The reason this poster is effective is because the point is very broad but the poster makes it very clear using simple design elements to help get the point across such as color and visual hierarchy.
Influence: I really like the simplicity of the poster and it shows that sometimes less is more. There is a huge contrast going on but it is not overwhelming and the average viewer would be able to understand the purpose. This can help to influence my work by using something as simple as visual hierarchy and still achieving a clean and simple feel to whatever I apply it to. 

Fun with counters

My entry this week is from this years typography annual published by com arts magazine. When I was looking through this entry really stuck out to me. It's a collection of posters by Leo Burnett ad agency. They use te counters of the letters to create imagery pertaining obstacles that drivers face. Together the posters spell out "roads" and all have the caption "you either see the letter or the [posters image]". The point of the posters to to make people think about texting and driving and question what's more important. I think this was a really clever solution to the problem and I think it will influence me I be more aware of not only the letters, but the negative space as well. Also I think it shows the power of simple imagery, using only 2 tones the letters have a very powerful presence. 

gLAdiator_Week4_Casey Sturm

Source: Promotion handout card for a music event. gLAdiator logo.
Classification: 3D block letter font with hand drawn, illustrated LA, san-serif
Description: Cartoon-ish, 3D, block font, illustrated
Enhancement: Style characteristic of the headlining group, flyer meant to quickly promote the event and the group
Influence: I really like the hand drawn quality of this text, especially how they used the illustration for the LA instead of just sticking with the 3D font. Since the group is from LA it really brings that personalized quality to their logo and reminds me to add a little of myself into every design.

Classification: Mixture of different weights and sizes of what looks likes hand rendered sans serif typeface.
Source: Chipotle bags
Typography: I think this is very visually interesting because the type itself creates secondary imagery. It's very dynamic and leads the eye through the entire layout. It adds a whimsical feeling and fun to what would be an ordinary brown bag.
Influence: I really like the hand rendered look of the typeface and the way it wraps around the page and will incorporate this style in future works.

album cover

Classification: san serif typeface, all capital , very geometric and balanced 

Object: This is an album cover , i like the typeface because i think that it serves a different purpose than usual , it is a displacement between the graphic elements and the title

Typography:  This typography is interesting to me because it think it serves as a visual element more than it does a type one. Although it is well composed and put together i dont think that it is there to be typographically impressive , i think it is used to make a sudden split between the graphically heavy background and the title- almost as if it wants you to pay more attention to the background by including itself so simply in the front. 
Influence: The influence this has on me is fairly large,i think that it is very important to look at type in several different ways. While it works to stand on its own most of the time , it also should lend to enhancing visual elements when necessary . I think its important to focus on it as an accessory when its appropriate and as a feature respectively. 

Aspirin Poster // 2/17/14

Classification: This type poster uses both serif and sans-serif font classes together, as well as some custom font work.

Object: This poster is used to promote Aspirin. It is almost completely made of type, with a few shapes to place hold some of the words and phrases being used. The audience would be someone looking to purchase a pain reliever or fever reducer. The designer went with an old-style look to create trust in the customer about what they are buying.

Typography: Firstly, there are many different fonts used in this poster, which is usually something that is very hard to accomplish while keeping all of the fonts working together. The mild use of shapes frames the type, but the hierarchy and different classifications are in the proper position to work well together as a whole.

Influence: This poster captures something not many designers are able to do: the ability to use several different fonts and also two different font classes to create an overall aesthetic that is pleasing for the customer. This poster gives me insight personally on how to use different fonts together as well as how placement of the fonts works towards the total composition.

Letters and the woods

I found this beautiful 9 at abduzeedo.com. This is a sans serif font. I'm not really sure of what the audience would be here. I know it would be easier to tell if the 9 was included in a piece with other text, rather than just a stand alone piece. I think using a style like this would be really effective if it were to stand alone, such as on a book cover, or a title page of some sort. This really inspires me to think outside of the box with typography. Reminding myself that solutions like this are possible will really influence my type design when it comes to designing stand alone typographic images.