Monday, February 17, 2014

JUICY- AMY KLIMITCHEK

Source: Behance
Classification: san serif
Description: The type is split so that when the packaging is side by side it spells the word JUICY
Enhancement: very simple bold type that catches the eyes attention
Influence: I really like the thought that went into this. They had to make sure that no matter who stocks the shelf the the packaging works. It's clever and i would like to have pieces in my own work with the same amount of planning.

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