Molly Gardner 2-28

1.

2.1.CLASSIFY TYPE: There are 6 different fonts on the face of this sauce. There is serif, sans-serif, and script. 

3. DESCRIBE OBJECT, AUDIENCE, PURPOSE: The object is a glass container of hot sauce, the audience is any consumer, (mostly consumers that like hot sauce). The purpose is to express the brand identity and communicate a message and information. 

4.HOW DOES TYPOGRAPHY ENHANCE MESSAGE? This typography enhances the message because it expresses the originality of the brand. I feel the use of variety mostly works to the company's advantage. As much as I like the script font, I feel it makes the composition off balance. I feel the font is too skinny and the "D" makes it heavy on the left side. The word "Diablo" is too close to the cartoon emblem and creates mild visual tension.

5.SPECIFICALLY EXPLAIN HOW EXAMPLE WILL INFLUENCE CREATIVE WORK- I will make sure to be open to considering multiple fonts if it works to the company's advantage and coincide's with a businesses brand identity. I will be careful to observe the visual balance of the composition.

Pre-Workout

This is the type on my pre-workout tub. I've never been a big fan of the packaging and type choices used for fitness products. First of all the designs for these products seem to incorporate too many different type faces that often clash and do not look good together. Another common mistake with these designs is that the type often has some type of extensive treatment, like a gradient and a drop shadow, or somethings of that sort. The scale tends to be a bit off as well; the viewer often can have trouble deciding what to look at first, because of the excessive color choices and over designing. All in all, not a fan.

SeanP's_Week5_Casey Sturm

Source: Sign at Sean Patrick's Irish Pub
Classification: Serif block letter, all cap, with old style serif
Description: The sign is merely meant for decoration, its one of many placed around the restaurant. The serif block type is reminiscent of high school sporting events, clean and clear, while the old style serif is more stylized.
Enhancement: The old style type is stylized and makes you think of old Ireland, while the block letter serif is clear and easy to read.
Influence: I feel like many of my type examples are reminders to myself to not stick to just one type but find an interesting contrast and balance in each of my works.

Jen Stephenson

Typeface Classification: San serif font, hand drawn, graffiti style

What is it?: 

This poster was done by Matthew Lawson for my Graphic Design class at Appalachian State University in 1997(?). The assignment was to create a playing card in the style of an assigned designer. He actually drew on the wall of the men's bathroom with markers, photographed it, and then did some digital processing. 

Analyze this piece: This poster has a sense of realness added especially since he actually did the typography by himself with hand. It adds the graffiti feel that you actually see in bathroom stalls but still has a design aspect to it. 
 
How will this influence my work?: love the concept and the idea that not everything that is designed and has typography has to be done on the computer given a font. He didn't even illustrate the typography which could have been done. I think it is a unique approach and can be used in appropriate circumstances to add extra effects.

Wayne White: Painter of Type

Source: http://waynewhiteart.com

Typeface Classification: Sans Serif, Bold or black, 3 dimensional

What is it?: This is a painting done by Wayne White.  He buys terrible goodwill paintings, and then paints type in abstract and complex ways.  Normally the type has depth in the painting as if it is just a part of the scenery.  Wayne White is also the man who designed the entire Pee Wee Herman Show set and puppets.  How cool!


Analyze this piece:  The type looks as if it is part of the landscape it is painted on.  This is achieved with shadows and the treatment of light with the reflections of the water.  Wayne White obviously spent a great amount of time getting the colors desaturated enough to look as if they are apart of the landscape.  The boldness of the type really puts "hot shots and know it alls" in their place.  It looks as if he is trying to show his hate for those kinds of people by putting them in a gross lake.


How will this influence my work?:  I love the concept of type in an environment.  The next time I do an editorial or a logo, maybe I will put the type in the editorial illustration or make the logo a landscape and the type will be apart of it.  This opens the doors for art as well.  How can you make an awful painting look good?  Make it abstract, and mix the colors well.  Problem Solved.

Typeface classification: bold san serif-
Description: Krink markers , geometric typeface , using "Varsity " bold, the type has been kerned tightly and has a very even look
How it enhances the message: the message is simple and and is an icon in the painting world, the inks are connected to their logo just as much as their quality , i really think the simplicity and boldness speaks for the product in that it is so strong that it really kind of sells itself. 
Influence:the ink itself as well as the type is very influential in my work  , i appreciate the typeface and cleanliness of it as well as the way it's organized so tightly , the simplicity is versatile and carries across many mediums. 

Molly Gardner

1.

2.CLASSIFY TYPE: Sans-serif.

3. DESCRIBE OBJECT, AUDIENCE, PURPOSE:This is the title of a sandwich shop. The audience is any consumer. The purpose is to communicate the name of a company.

4.HOW DOES TYPOGRAPHY ENHANCE MESSAGE? Although this is very simple, these choices serve it well. Its simplicity makes it clean, crisp, orderly, simple, and original. The color choices make the whole title pop. The stacking and size is great because it is well balanced and bold enough to make an effective impact on viewer.

5.SPECIFICALLY EXPLAIN HOW EXAMPLE WILL INFLUENCE CREATIVE WORK: Although this extremely simple, the contrast of the bold navy and the clean white make a great solution. I will keep this in mind as a possible successful solution, contrary to my instinct.

SPIRIT-AMY KLIMITCHEK

Source/designer: Mirko
Typeface classification: liquor
Description: cool typographic packaging with a vintage look
How it enhances the message: The variety of older typefaces(mix of serif and san serif/bold, outlined, and 3d ) along with the illustrations gives the bottle that vintage style thats been popular among many areas of packaging. 
Influence: This is a good example of how a busy mix of illustration and typography can look good if well organized…you don't have to simplify it down to almost nothing to make a good piece. Even the newspaper wrapping it comes in is well organized type.

San serif
Dermodex ad.
This is a creative use of interlocking words that somewhat demonstrates how a dyslexic reads to the average person. It might also be that it was meant to be easily read by dyslexics. The interlocking letters appear to be cut out, placed and photographed. They found a word that had the same amount of letters as dyslexia and was also positive and inspiring.
It works because the letters are intertwined in such a way that they are each easily readable. The best example of that is the 'L' and the 'E'. The bottom stem was left out just enough that it was still understandable that the 'E' was not an 'F', and it was done in such a way that all of the letters were evenly and visually balanced. The type they used was probably chosen for that visual balance.
This process was probably a lengthy and involved one and I can imagine there were many versions an tweaks to get here. I find it inspiring that they could have used an adobe product to get this result, but they put in the effort to cut these letters out and photograph them, and it stands out because of it. It is a good reminder for me to get my face out of a computer sometimes and grab some scissors for a new look.

Soap a Towel

Source: laundry room at home
Typeface classification: The typeface looks like an old hand drawn serif font
Description: As long as I can remember my mom has had this old washboard in our different laundry rooms in every house we've lived in.
How it enhances the message: The typeface being hand drawn and the overall layout - the strangely skewed look to it - gives it a very organic and vintage look.
Influence: This is another object that I've basically been around my entire life and not until recently had I noticed or thought anything of it. It serves to remind me that there is still room for handcrafted items and how they can totally bring out certain characteristics or vibes within a design.

Mountain Dew Hat- Sam Popham

Here's a better image of what the type looks like flat.

Source and Object Description: This is my favorite hat that I had at one point bought at Target for like $3 as part of an inside joke with friends. Now I've sort of grown fond of it.
Typeface Description: A very strange group of warped type faces. All are sans serif. The 'i' is cut off for some reason and the 't' is kind of branching out like a tree or maybe a waterfall.
How does it enhance the message? I feel like maybe the typeface is trying to convey kind of a swirly motion like the motion of the drink or the feeling you get from a sugar rush. It feels very uneven and twisted and awkward.
How will this influence my work? I don't know how incredible of a design it is, but there is just something about this design that I just can't forget and I keep staring at it seeing it move somehow. I think this will inspire me to just experiment with type.

GOOD

Source: Behance
Classification: san serif
Description: Simple word done with simple type. 
Enhancement: They turned the D into a cup of coffee. 
Influence: I like the playfulness with the type and adding a cup of coffee as the D. Very great packaging.

Andrea Johnson - BSM

This is the front of a card I received from the BSM director on my birthday. Both fonts are serif fonts. Besides the stamp on the front, the card has nothing on it, besides the writing on the inside of course. I imagine that they have lots of these blank cards made up to be used for many different purposes. This stamp is just supposed to represent the BSM, that way the audience can for sure tell who it's from. I think the font does this very nicely; the serifs give it a classic look, while the manipulation on the bottom letters adds a bit of an edge. Because of the outcome of this product, I feel influenced to not be afraid to tamper with my type. Adding a tasteful amount of roughness or paint splatters, like what is done here, can add personality to a piece while still keeping it classy.

Edgar Bak : From Poland With Shorts | Caitlin Landingham

Edgar Bak is a designer who worked with Studio Munka's project for a gallery poster design that covered a presentation of young Polish cinema. The type is closely following a fad that exists among most type designers who design books, posters, and pamphlets that support itself without illustration or photography. This example uses a sans-serif with exaggerated cross-bars and stems on certain letterforms. This example follows a a simple grid structure to help examine how type layout can create a beautiful composition. The two-color pallet keeps a hierarchy in the design.

JUICY- AMY KLIMITCHEK

Source: Behance
Classification: san serif
Description: The type is split so that when the packaging is side by side it spells the word JUICY
Enhancement: very simple bold type that catches the eyes attention
Influence: I really like the thought that went into this. They had to make sure that no matter who stocks the shelf the the packaging works. It's clever and i would like to have pieces in my own work with the same amount of planning.

Molly Gardner

1."Tea Guys- Gunpowder Mint" 

2.CLASSIFY TYPE: serif, script, elongated serif

3. DESCRIBE OBJECT, AUDIENCE, PURPOSE: Tea canister, tea consumers, non-tea consumers, communicate brand/flavor

4.HOW DOES TYPOGRAPHY ENHANCE MESSAGE? The variation and style makes it more interesting and desirable.

5.SPECIFICALLY EXPLAIN HOW EXAMPLE WILL INFLUENCE CREATIVE WORK Besides color and illustration, the typography plays a vital role and makes the tea more appealing. I like the arched script, it is a good choice as opposed to straight script.

Molly Gardner

Jen Stephenson- 4th post

Source: Design poster/add about typography.

Classification: White serif font and red san-serif font.
Description: This poster is making a point about good and bad typography that is used in the world and seen everywhere.
Enhancement: The reason this poster is effective is because the point is very broad but the poster makes it very clear using simple design elements to help get the point across such as color and visual hierarchy.
Influence: I really like the simplicity of the poster and it shows that sometimes less is more. There is a huge contrast going on but it is not overwhelming and the average viewer would be able to understand the purpose. This can help to influence my work by using something as simple as visual hierarchy and still achieving a clean and simple feel to whatever I apply it to. 

Fun with counters

My entry this week is from this years typography annual published by com arts magazine. When I was looking through this entry really stuck out to me. It's a collection of posters by Leo Burnett ad agency. They use te counters of the letters to create imagery pertaining obstacles that drivers face. Together the posters spell out "roads" and all have the caption "you either see the letter or the [posters image]". The point of the posters to to make people think about texting and driving and question what's more important. I think this was a really clever solution to the problem and I think it will influence me I be more aware of not only the letters, but the negative space as well. Also I think it shows the power of simple imagery, using only 2 tones the letters have a very powerful presence. 

gLAdiator_Week4_Casey Sturm

Source: Promotion handout card for a music event. gLAdiator logo.
Classification: 3D block letter font with hand drawn, illustrated LA, san-serif
Description: Cartoon-ish, 3D, block font, illustrated
Enhancement: Style characteristic of the headlining group, flyer meant to quickly promote the event and the group
Influence: I really like the hand drawn quality of this text, especially how they used the illustration for the LA instead of just sticking with the 3D font. Since the group is from LA it really brings that personalized quality to their logo and reminds me to add a little of myself into every design.

Classification: Mixture of different weights and sizes of what looks likes hand rendered sans serif typeface.
Source: Chipotle bags
Typography: I think this is very visually interesting because the type itself creates secondary imagery. It's very dynamic and leads the eye through the entire layout. It adds a whimsical feeling and fun to what would be an ordinary brown bag.
Influence: I really like the hand rendered look of the typeface and the way it wraps around the page and will incorporate this style in future works.

album cover

Classification: san serif typeface, all capital , very geometric and balanced 

Object: This is an album cover , i like the typeface because i think that it serves a different purpose than usual , it is a displacement between the graphic elements and the title

Typography:  This typography is interesting to me because it think it serves as a visual element more than it does a type one. Although it is well composed and put together i dont think that it is there to be typographically impressive , i think it is used to make a sudden split between the graphically heavy background and the title- almost as if it wants you to pay more attention to the background by including itself so simply in the front. 
Influence: The influence this has on me is fairly large,i think that it is very important to look at type in several different ways. While it works to stand on its own most of the time , it also should lend to enhancing visual elements when necessary . I think its important to focus on it as an accessory when its appropriate and as a feature respectively. 

Aspirin Poster // 2/17/14

Classification: This type poster uses both serif and sans-serif font classes together, as well as some custom font work.

Object: This poster is used to promote Aspirin. It is almost completely made of type, with a few shapes to place hold some of the words and phrases being used. The audience would be someone looking to purchase a pain reliever or fever reducer. The designer went with an old-style look to create trust in the customer about what they are buying.

Typography: Firstly, there are many different fonts used in this poster, which is usually something that is very hard to accomplish while keeping all of the fonts working together. The mild use of shapes frames the type, but the hierarchy and different classifications are in the proper position to work well together as a whole.

Influence: This poster captures something not many designers are able to do: the ability to use several different fonts and also two different font classes to create an overall aesthetic that is pleasing for the customer. This poster gives me insight personally on how to use different fonts together as well as how placement of the fonts works towards the total composition.

Letters and the woods

I found this beautiful 9 at abduzeedo.com. This is a sans serif font. I'm not really sure of what the audience would be here. I know it would be easier to tell if the 9 was included in a piece with other text, rather than just a stand alone piece. I think using a style like this would be really effective if it were to stand alone, such as on a book cover, or a title page of some sort. This really inspires me to think outside of the box with typography. Reminding myself that solutions like this are possible will really influence my type design when it comes to designing stand alone typographic images.

Pan Am

Source: Pan Am bag from Austin City-wide Garage Sale. Now it resides in my home.

Typeface Classification: Serif, possible modified Egyptian font

What is it?: An original Pan Am bag that the stewardesses would carry around from stop to stop filled with their toiletries and clean clothing. These bags were a complimentary luxury items for the first-class passengers of the plane, and it was a symbol of wealth to have one.

Analyze this piece:  The typeface has serifs that look like someone went in and smudged them to the right.  This gives it the look of going fast because it is an airline.  One thing that has always bothered me is the space in-between the "N" and the second "A".  I know that Pan Am was two words, but people would say the same correctly wether it was two words or not.  That space used to really bother me, but now I have seen it so much that I don't really care.  However, It still needed to be fixed.  Thankfully the 70's swooped in and changed the font to a sans serif that goes under the circle logo.

How will this influence my work?:  I know now that if I need something to look fast, I will just grab the nearest serif font and drag the serifs to a point.  I also learned that if something doesn't feel right then don't print it on a ton of bags and hats.  It is a waste, if the design isn't working, go on to something else.

Minimalistic Type Design

This typeface was designed by Philippe Cossette. He created this minimalistic type design by using basic geometric overlays to create complex compound shapes. Each letter is distinct and legible while at the same time being abstract. The typeface is inventive and original. There is a playfulness about it that stimulates the reader. I feel engaged myself even as I read each letter form. I really like that it is so simple, but at the same time so complex. It makes you think, but not too much. This inspires me, because I want my future work to be just as fun and stimulating, all while maintaining a certain level of sophistication.

What a Burger

Source/Description: These are the Whataburger ketchups. I love all the packaging. It is a mixture of sans serif with serif as well as script. I think it works very well. The combo on typography is visually pleasing. This will help remind me that remembering all the details is important! Even something as simple as ketchup packets. I really like how playful the type combos are too.

160over90- Sam Popham

Source and Object Description: From this site. A viewbook for the University of the Arts in Philadelphia.
Typeface Description: Warped serifs. It's made to look like water rippling. 
How does it enhance the message? The look suggests water and depth as is the intention of the designers to capture the depth of the education.
How will this influence my work? The entire viewbook for the university was well planned despite the small deadline. I enjoyed the type on each page and this cover really fascinates me because even though its warped I can still read it clearly and I just really enjoy the design of the entire book overall. I hope I can create such visually interesting and well designed work. I want to be brave enough to warp type.

Lynn Bataillon Post 4

Sorry guys, I cant figure out how to rotate it.
Waiting/Part of Futire Retro exhibition/Digital print on plexiglass/2007

This poster is from an ad agency called The Futro Unit of Creative Services of Ljubaljana, Slovenia. It is part of a retro exhibition whose purpose it seems was to promote the agency. This piece was created by Stojanovic, the founder, and a team of his designers.
This ad demonstrates the idea of hierarchy in type. That is to say, in this case, what we read first, regardless of order. As usually the sentence would be in order for ultimate readability, that is not the case here. Viewers obviously read 'we' first, whether it is because of the scale or the contrary horizontal graphic accompanied by it or the position of the word 'we' on the page, it allows us to still read the sentence as it was meant to be read.
This brings up an excelent point for me, as I am usually stuck on the idea that words need to be in order in order to be understood. That doesn't seem to be the case and I look forward to trying this out in one of my projects.

The Last of Us

Source: from my video game collection
Typeface classification: The typeface looks like a sans serif called Press Gothic
Description: The game is about two strangers that meet under circumstances out of their control and must survive and endur a post-pandemic world. 
How it enhances the message: Something about the typeface just reads urgency to me. The distressed bits within the copy add a subtle amount of tension and really captures the mood of the game.
Influence: I revisited the game over the weekend and hadn't even really looked at the logo with an investigative eye since I had bought and beaten it originally in June. Taking the logo into consideration with the story and overall themes/mood of the game really adds so much more than initially encountering it, and I think details like that are really great and can add a lot to interesting typographical choices.

"I will honor the spirit of the text"

Source: Internet search

Description: This poster design only uses type and a limited color palette. The cut type really creates a dynamic piece that has an interesting hierarchy. The flush left type that fits in the corners of the larger text is used nicely.The axis on which the type is set is nice, but I do not understand the reasoning behind changing the axis. What was the thought process behind the axis change other than to make it look aesthetically pleasing?

Inspiration: I believe this piece is a great idea, but as I continue to design I would want to make sure my viewer can understand the reasoning behind my design. I appreciate the exploration of the type axis, but  I would want to see the deeper connection conveyed through the design as a whole.
I always enjoy viewing a background because I believe the content is the most important thing on a page and then the design comes next. As communication designers we must focus on what is being said before we begin designing.

San Marcos entertainments and culture

So at first glance I really like the "the future San Marcos" text, but I now realize I was being distracted by the fun texture and the blurred out photo in the background. It uses a script text, a tall bold San serrif, and a serif. The main reson I don't like the piece is, firstly, the readability. "2014 the future San Marcos it is here" just doesn't roll off the tongue. And secondly the placement, the "future" text is is up and an angle, while "San Marcos" had a bit of a skew to try and make up for the angle, but fails leaving a weird wedge of negative space underneath the stroke. The "the" is slightly hanging off of the "future" and the "2014" doesn't really seem to be aligned with anything, it's just hanging there. I think this layout had a lot of potential, but it really missed the mark. This will influence my future design work by reminding me to pay closer attention to the grid, because without one stuff like this happens. Also I need to keep an eye out for awkward negative spaces. 

Wine

I found this typeface on a bottle of wine on top of my fridge. I like that both "O's" have "thorns." I'm not quite sure about the crown-like graphic above, but I do enjoy the typeface and the manipulation of the two O's that seem to spike the legs of the letters around them. It's sans serif, which creates a very clean look, and helps to contrast the spike like tendrils coming off the O letters. Simple but gets the point across in a clean graphic manner.

Source: Glass Half Full bar in New Braunfels
Classification: Sans Serif with some added detail
Description: Type is made with hollow metal frames that are filled with light bulbs.
Message: I think the light element in the type automatically leads the eye to the business name. I think the typeface adds tot he feel of the bar that they were going for. Kind of an older more local kind of bar.
Influence: I really like the Sans serif font with the added element in the middle of each letter. I also like that the type itself is used as a decorative element and I will keep that in mind in the future.