Monday, February 24, 2014

Molly Gardner

1.
2.CLASSIFY TYPE: Sans-serif.
3. DESCRIBE OBJECT, AUDIENCE, PURPOSE:This is the title of a sandwich shop. The audience is any consumer. The purpose is to communicate the name of a company.
4.HOW DOES TYPOGRAPHY ENHANCE MESSAGE? Although this is very simple, these choices serve it well. Its simplicity makes it clean, crisp, orderly, simple, and original. The color choices make the whole title pop. The stacking and size is great because it is well balanced and bold enough to make an effective impact on viewer.
5.SPECIFICALLY EXPLAIN HOW EXAMPLE WILL INFLUENCE CREATIVE WORK: Although this extremely simple, the contrast of the bold navy and the clean white make a great solution. I will keep this in mind as a possible successful solution, contrary to my instinct.

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