Dermodex ad.
This is a creative use of interlocking words that somewhat demonstrates how a dyslexic reads to the average person. It might also be that it was meant to be easily read by dyslexics. The interlocking letters appear to be cut out, placed and photographed. They found a word that had the same amount of letters as dyslexia and was also positive and inspiring.
It works because the letters are intertwined in such a way that they are each easily readable. The best example of that is the 'L' and the 'E'. The bottom stem was left out just enough that it was still understandable that the 'E' was not an 'F', and it was done in such a way that all of the letters were evenly and visually balanced. The type they used was probably chosen for that visual balance.
This process was probably a lengthy and involved one and I can imagine there were many versions an tweaks to get here. I find it inspiring that they could have used an adobe product to get this result, but they put in the effort to cut these letters out and photograph them, and it stands out because of it. It is a good reminder for me to get my face out of a computer sometimes and grab some scissors for a new look.
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