Source: Avant-Sugarde by Samuel Mensah-Bonsu
Classification: San Serif
Description: Poster describing the addictiveness of sugar (at the bottom) while also showing off this typeface built of candy made by Samuel Mensah-Bonsu. Each letter is made of different types of candy all arranged into shape.
Enhancement: This typeface is perfect to describe and bring awareness to the addictiveness of sugar which of course is one of the main ingredients and attractions of candy.
Influence: This is a good example of everyday objects being used to create type. It doesn't have to simply be pen and paper or graphic shapes.
Sunday, March 30, 2014
trolli sour brite octopus
Source: empty candy bag
Typeface classification: free handed
Description: playful type to go with sour candy shaped like octopus
How it enhances the message: the bubbled image of the brand has a fun tone to it, while the octopus has a certain fluidity to it that goes well with what it represents.
Influence: the typeface encourages me to remember to have fun with type while still maintaining a sense of pertinence to the subject.
Typeface classification: free handed
Description: playful type to go with sour candy shaped like octopus
How it enhances the message: the bubbled image of the brand has a fun tone to it, while the octopus has a certain fluidity to it that goes well with what it represents.
Influence: the typeface encourages me to remember to have fun with type while still maintaining a sense of pertinence to the subject.
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