Source: empty candy bag
Typeface classification: free handed
Description: playful type to go with sour candy shaped like octopus
How it enhances the message: the bubbled image of the brand has a fun tone to it, while the octopus has a certain fluidity to it that goes well with what it represents.
Influence: the typeface encourages me to remember to have fun with type while still maintaining a sense of pertinence to the subject.
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