Miguel Ramirez - Sharpe's Rifles

This is a photograph of the title of a novel that I was reading sometime ago. Like my previous post, this book also features a sans-serif title, and a serif typeface for the author.

Miguel Ramirez - Night by Elie Wiesel

Cover for Elie Wiesel's book, Night. I decided to post this because of the visual contrast between the tall sans serif used for the title, and the serif in the author's name. Also, the sans serif used in the Night title is similar to the one that I am using on my book's title page.

Deyton Koch #13 (ish?)

This is one of the work shops that I did at Design Ranch:

Wood & Type

A combination of salvaged wood canvases with custom lettering brought to you by Brian Phillips and Bobby Dixon. That pile of scrap wood in your garage or on the side of the road can become something of aesthetic value. Learn how to transform that heap into a patchwork canvas for creative work. On top of that, this workshop will cover the basics of hand-drawn lettering in order to customize your newly constructed wood canvas. From script to blackletter, create custom type for a unique context. 

This is an example of the scrap wood canvases that Brian pre-made for our workshop and an example of Bobby's hand-lettering:

Basically we all just got to pick one of those canvases that Brian made for us, and then Bobby showed us how to graph out a word to plan the sizing and kerning. He gave us some demonstrations and pointers and a bunch of designers just sat in a room and did arts and crafts at camp. It was amazing. 

Bobby's style is very street-artist, as you can see from his black lettering above and slang copy. I have always been inspired by hand-lettering. I love calligraphy and I look up videos and people just throwing this stuff on paper all the time. It was so cool to be able to see it in person and interact with these acclaimed artists. 

This screen print utilizes a humanist sans serif.

Danika Birkes- theming type

The art of themed type is important for us as designers, the ability to match or contrast with type helps the viewer get a since of what they are looking at. Here Jurassic Park: The Lost world, is a think san serif with tribal design, giving the viewer a since of the past and old things, also very primal and wild.  

Bria Crain: Week #12

I found this burger packaging while I was doing some grocery shopping at Whole Foods. It's for grain burgers, so it is primarily targeting vegetarians and other healthy eaters who might not have time to make their own burgers from scratch. The logo is set in a script font and the rest of the typography is set in a neo-grotesque or humanist sans serif font. The typography works because it's fun and modern. It targets the same type of people that frequent Whole Foods. The hierarchy is nice as well. The large, colorful logo helps the packaging stand out among all the other frozen food items in the store and draws the shopper in. The eye then goes to the nutrition info on the front, which informs the shopper that the burgers are all-natural with no GMOs (something many Whole Foods shoppers are looking for). The arrow on the left leads the eye to the flavor of the burger. The item lowest on the hierarchy is the flavor's name on the top left, which is good—the name "Big Tex" doesn't mean anything to most people unless they're already familiar with the Hot Dang brand. I'll keep this example in mind next time I'm creating any sort of packaging and advertising. It's important to create a good hierarchy so that your information can be read or understood in a short period of time by anyone passing, and the design/style doesn't have to suffer because of it.