I found this burger packaging while I was doing some grocery shopping at Whole Foods. It's for grain burgers, so it is primarily targeting vegetarians and other healthy eaters who might not have time to make their own burgers from scratch. The logo is set in a script font and the rest of the typography is set in a neo-grotesque or humanist sans serif font. The typography works because it's fun and modern. It targets the same type of people that frequent Whole Foods. The hierarchy is nice as well. The large, colorful logo helps the packaging stand out among all the other frozen food items in the store and draws the shopper in. The eye then goes to the nutrition info on the front, which informs the shopper that the burgers are all-natural with no GMOs (something many Whole Foods shoppers are looking for). The arrow on the left leads the eye to the flavor of the burger. The item lowest on the hierarchy is the flavor's name on the top left, which is good—the name "Big Tex" doesn't mean anything to most people unless they're already familiar with the Hot Dang brand. I'll keep this example in mind next time I'm creating any sort of packaging and advertising. It's important to create a good hierarchy so that your information can be read or understood in a short period of time by anyone passing, and the design/style doesn't have to suffer because of it.
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