Ashley Tann

Store signage for The Vault in San Marcos

This is a picture of the signage for The Vault in San Marcos. It's hard to tell what the business is if you don't already know, because there are no visible indicators from the street or even on their website. After digging around on their Facebook site, I discovered that The Vault is a bar on the square that caters to college students. The typeface used is very likely Futura. While I like the style that they were going for, there are two really big problems with their typography. The first big problem is obvious: someone wasn't paying attention to the kerning between the "V" and the "A" when designing the sign. To be fair, the logo they use on the website has been properly adjusted, but the signage is, for me, a really big misstep. The second problem is that the typography doesn't really speak to what the business is. Before I researched the company, I thought they were either a clothing store or antique store. This business is a good example of why the details are so important in design. You can have a good idea or concept, but if it isn't executed well, it doesn't get you far.

Brooke Garner

This is the cover of a book including short, linked poems, Outside, Inside by Michael Penny. This is a good resource for people who are interested in the universe. The poems begin with the unknown of what is outside and what is inside, and then engages to poems about the true nature of outside/inside our universe. The title of the book is a serif typeface, cut out large with a blue space-like image in the background. The small word ‘inside’ appears equally as effective to the large word ‘outside’ because it is italic and creates tension since it is inside the circle, which represents a globe. The plain cover gives the title of the book a clear hierarchy. I really enjoy type that is rendered partially by hand and appears 3D or with texture. If I were to remove the typography off of the front, the cover simply would not work. My last typography teacher taught me that type itself is more important usually than the designs around it. I will continue to keep this in mind when working with type in my future.

Madison Hanlon

Blog 2



Above is a hand illustrated book by Allen Crawford. The book is called Whitman Illuminayed: Song of Myself. Its filled with 256-pages of artistically presented poems. He hand draws every single text including commas. I love how the texts work with the visual images complementing each other as a negative and positive. I believe his intention was to make people slow down and enjoy the pleasure of reading artistically. Hand rendered text always catch my eye and I feel like this style is something that I could learn to do and benefit from. Its a way to make reading more interesting by getting lost in fun text styles. It also will help me invent my own text and sharpen my drawing skills.

Chris Flores - Peggy Guggenheim

The Peggy Guggenheim Collection is among the most important museums in Italy for European and American art of the 20th century. It is located in Peggy Guggenheim's former home, Palazzo Venier dei Leoni, on the Grand Canal in Venice. The museum presents Peggy Guggenheim's personal collection, masterpieces from the Hannelore B. and Rudolph B. Schulhof Collection, the Gianni Mattioli Collection, the Nasher Sculpture Garden, as well as temporary exhibitions.

Photo of the Estate/Museum

Changing Place, Changing Time, Changing Thoughts, Changing Future, 2003
Neon tubes, dimensions variable
Private Collection, Stetten, Germany
Long term loan to the Peggy Guggenheim Collection
Nannucci believes that publications and multiples are themselves manifestations of a type of artistic practice that considers art a mental process, one that can be applied to the mass production of everyday objects in order to unify divergent threads in art. The art object may lose its uniqueness, but it gains presence and new freedom.

Jennifer H. Post for 2/3/15

The American spirit pack is honestly not my favorite packaging. For me, the type with inline all throughout the letterform is distracting and harsh on the eye. The angularity of the letterform is meant to evoke a Native American blanket pattern but it comes off polygonal and clumsy. 

robert johnson post 2

I found this little gem in an issue of Juxtapoz magazine. The font seems to be a custom 3D sans serif script that highlights classic billboard and sign fonts. As with my last post, the hierarchy is well executed giving the viewer a path to follow with their eyes leading from the most important information down to the less important. This is clearly designed to attract artistic types, and has a very blueprint feel to it that leads one to believe that the film is going to involve a documentary style that will involve the technical aspects of sign painting. The typography choices here are quite simple, but they make what could be a very complicated style (invisible wireframe letters) more easily discern-able with their simplicity. overall my own style is influenced by the idea that when dealing in complicated or graphic lettering styles, less can very easily be more. Allowing the simplicity of form makes even a unique and intricate hand drawn font present itself as clear and legible.

Print Magazine inspiration

I found this magazine a few years back, pretty cool, one thing that i love that they do is break up there issues by regions of the united states. Here is some from the south, western region and new England area. The things that drew me to theses 3 type images is how old text is influencing the modern type faces of today, and how yesterdays type influences tomorrows type. It shows that there are endless possibilities.