Ashley Tann

Store signage for The Vault in San Marcos

This is a picture of the signage for The Vault in San Marcos. It's hard to tell what the business is if you don't already know, because there are no visible indicators from the street or even on their website. After digging around on their Facebook site, I discovered that The Vault is a bar on the square that caters to college students. The typeface used is very likely Futura. While I like the style that they were going for, there are two really big problems with their typography. The first big problem is obvious: someone wasn't paying attention to the kerning between the "V" and the "A" when designing the sign. To be fair, the logo they use on the website has been properly adjusted, but the signage is, for me, a really big misstep. The second problem is that the typography doesn't really speak to what the business is. Before I researched the company, I thought they were either a clothing store or antique store. This business is a good example of why the details are so important in design. You can have a good idea or concept, but if it isn't executed well, it doesn't get you far.