Sunday, February 23, 2014

Mountain Dew Hat- Sam Popham

Here's a better image of what the type looks like flat.


Source and Object Description: This is my favorite hat that I had at one point bought at Target for like $3 as part of an inside joke with friends. Now I've sort of grown fond of it.
Typeface Description: A very strange group of warped type faces. All are sans serif. The 'i' is cut off for some reason and the 't' is kind of branching out like a tree or maybe a waterfall.
How does it enhance the message? I feel like maybe the typeface is trying to convey kind of a swirly motion like the motion of the drink or the feeling you get from a sugar rush. It feels very uneven and twisted and awkward.
How will this influence my work? I don't know how incredible of a design it is, but there is just something about this design that I just can't forget and I keep staring at it seeing it move somehow. I think this will inspire me to just experiment with type.

GOOD

Source: Behance
Classification: san serif
Description: Simple word done with simple type. 
Enhancement: They turned the D into a cup of coffee. 
Influence: I like the playfulness with the type and adding a cup of coffee as the D. Very great packaging.

Andrea Johnson - BSM


This is the front of a card I received from the BSM director on my birthday. Both fonts are serif fonts. Besides the stamp on the front, the card has nothing on it, besides the writing on the inside of course. I imagine that they have lots of these blank cards made up to be used for many different purposes. This stamp is just supposed to represent the BSM, that way the audience can for sure tell who it's from. I think the font does this very nicely; the serifs give it a classic look, while the manipulation on the bottom letters adds a bit of an edge. Because of the outcome of this product, I feel influenced to not be afraid to tamper with my type. Adding a tasteful amount of roughness or paint splatters, like what is done here, can add personality to a piece while still keeping it classy.

Edgar Bak : From Poland With Shorts | Caitlin Landingham


Edgar Bak is a designer who worked with Studio Munka's project for a gallery poster design that covered a presentation of young Polish cinema. The type is closely following a fad that exists among most type designers who design books, posters, and pamphlets that support itself without illustration or photography. This example uses a sans-serif with exaggerated cross-bars and stems on certain letterforms. This example follows a a simple grid structure to help examine how type layout can create a beautiful composition. The two-color pallet keeps a hierarchy in the design.