Sunday, February 23, 2014

Andrea Johnson - BSM


This is the front of a card I received from the BSM director on my birthday. Both fonts are serif fonts. Besides the stamp on the front, the card has nothing on it, besides the writing on the inside of course. I imagine that they have lots of these blank cards made up to be used for many different purposes. This stamp is just supposed to represent the BSM, that way the audience can for sure tell who it's from. I think the font does this very nicely; the serifs give it a classic look, while the manipulation on the bottom letters adds a bit of an edge. Because of the outcome of this product, I feel influenced to not be afraid to tamper with my type. Adding a tasteful amount of roughness or paint splatters, like what is done here, can add personality to a piece while still keeping it classy.

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