Sunday, January 25, 2015

Ashley Tann

FontsInUse.com

This typography is the title page of a Swedish book called Schiff nach Europa, which was designed by Karl Gerstner and published in 1957. The book is about a transatlantic voyage of the ship Andrea Doria. The typeface used looks very similar to Helvetica, but, as Fonts In Use points out, is most likely Akzidenz-GroteskI love that this was produced in 1957, and yet is still very modern-looking. The typographic solution is so simple: cutting strips of the title and adjusting their placement. But even though it is simple, it is also very effective in communicating what the book is about: the voyage. This typography reminds me that sometimes returning to basics can be the best solution for a design problem.