Monday, April 13, 2015

Deyton Koch #12


I literally grabbed a random book off the shelf for my blog this week. I am just going to critique the shit outta this because it is awful. First, just take a look at the T's in "letter".  I honestly can't tell if it was some sort of printer malfunction or if the font is that messed up that it does not have matching arms on the t's or at least a ligature to fix that space. The leading is so off and, again, the "T" is making an awkward space between it and the H in the "THE". Speaking of the "THE", Blake was right when  he said you should never change the horizontal scale of a word. It looks so bad. I did not know you could have a river in two lines of text, and actually the river extends through all four lines! WTF!? It's the cover page of the book! Stupid design classes make everything annoying.

Kara Albe

I saw this packaging for a silly straw at Cracker Barrel Old Country Store. Most of their products have a similar vintage Americana feel and this is no different. It's supposed to be fun and quirky much like the products themselves. The secondary information has a sign painted feel while the main title "Silly Straw" is in a script. The reason I wanted to post about this was the perfect usage of a script in this context. It literally looks like a straw. I would have been mad if they had used anything BUT a simple thick script. In my own work it's good to remember that you don't always have to reinvent the wheel. This was a perfect solution for this packaging and I bought it to drink Kool aid.

Bria Crain: Week #11


I found this example of typography and branding on Under Consideration. I find it interesting because it was created for a church—something that usually has a more traditional style (and often bad design). The in-house design team at Newspring (a megachurch) used Colfax, a sans serif font, for the logo as well as the rest of the typography. It works well because it has a friendly, modern feel that will attract new members. When designing branding systems, I'll keep this example in mind. It's a good reminder that you don't have to stick to what is traditional or expected—often, something totally different works much better.

Madison Hanlon

Blog 10:
I found this picture online, and thought it was very interesting. At first I had a hard time reading the second word. Although it is a very clean and original work of type... it was somewhat confusing. I feel like there could have been different solutions for this. Even though it seemed a little unsuccessful to me, I would still like to try this out. The type for this look to be san serif and has a really nice since of 
height, kerning, and thickness. I would like to try this out maybe in one of my works... if I was to make a poster.

Jessica Prohl


I've seen advertisements for Memorial Hermann Hospital using this typeface recently and I think it's really well done. Not only can it be used professionally, but it's playful enough to lighten the mood or apply to kids. A topic like cancer treatment, or treating children is in my opinion is not as heavy when using this treatment.