Tuesday, March 31, 2015

Brooke Garner





This is a hydrating treatment by Fresh that I picked up the other day to try. It is used to reveal softer, firmer, and healthier looking skin. Fresh Black Tea Instant Perfecting Mask is for people that are looking to enhance their skin. I enjoy the simplicity of the packaging because it allows the typography to do its work. The brown colored text works nicely with the plain white container. The hierarchy is very clear for the product label with the title of the product largest and the brand name kerned loosely and italic. All of the text, besides the brand name ‘fresh’ is a serif that looks very similar to Goudy Oldstyle. I cannot identify the sans-serif brand name however. The simple packaging and clean type works well for this product because the product is working on refreshing the skin and the senses. This example of type will help influence my own work by knowing that simplicity is sometimes best. 




Madison Hanlon

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I found these images on Pinterest. I think its cool that the artist used type with 3D objects. I love the colors used. The black lettering standings out and catches the viewers attention. While the strong use of  off white helps giving it a clean feel. But my favorite is part is the use of simi colorful flowers and leaves. This use of color is not overpowering but help complement the type. I believe this is a very cool and interesting way to catch the viewers attention. I would love to take pictures using type and three dimensional objects. It would be a fun and interactive way to create posters.



robert johnson 3-31

This is a gorgeous use of type. It is a mixture of colors and warping to create a fully 3 dimensional image of a bearded man. The font is a standard sans serif with the natural heirarchy  being set by both size and color. In this case lighter fonts seem more important.
This image gave me inspiration to create more artistic uses of type, and allows me to see at least one great way to think outside the box.

Jessica Prohl


This is a business card I got a couple of months ago at PaxSouth. I thought it was cool how they incorporated the arrows symbolizing jumping into the name of the game. It's very clean, almost everything lines up in terms of lettering. The only thing I think could have helped was more space between each letter, because the I in HIVE tends to get absorbed into the H when glancing at it.

Bria Crain: Week #9



This week's example of typography is an exhibition title treatment by Luke Williams that I found on Fonts in Use. He used Knockout, a grotesque sans serif font. The title treatment was created to accompany "Soundings: A Contemporary Score", which was an exhibition of sound art at the Museum of Modern Art. The curator of the exhibit said that she wanted the design to fill the space as sound fills a room, and I think Williams achieved this in a really interesting way with a purely typographic solution. He used scale and spacing to literally fill the exhibition area with the title. The spacing is non-uniform to represent how sound changes throughout a room (including tempo/rhythm) and color us used to represent different noise levels and their impact. This title treatment will inspire me as I move forward with my own exhibition catalog design. It shows how much concept can be packed into a seemingly simple, purely typographic solution.  I want to achieve this with my design.