This is a
hydrating treatment by Fresh that I picked up the other day to try. It is used
to reveal softer, firmer, and healthier looking skin. Fresh Black Tea Instant Perfecting
Mask is for people that are looking to enhance their skin. I enjoy the
simplicity of the packaging because it allows the typography to do its work.
The brown colored text works nicely with the plain white container. The
hierarchy is very clear for the product label with the title of the product
largest and the brand name kerned loosely and italic. All of the text, besides
the brand name ‘fresh’ is a serif that looks very similar to Goudy Oldstyle. I
cannot identify the sans-serif brand name however. The simple packaging and
clean type works well for this product because the product is working on
refreshing the skin and the senses. This example of type will help influence my
own work by knowing that simplicity is sometimes best.
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