This week's example of typography is an exhibition title treatment by Luke Williams that I found on Fonts in Use. He used Knockout, a grotesque sans serif font. The title treatment was created to accompany "Soundings: A Contemporary Score", which was an exhibition of sound art at the Museum of Modern Art. The curator of the exhibit said that she wanted the design to fill the space as sound fills a room, and I think Williams achieved this in a really interesting way with a purely typographic solution. He used scale and spacing to literally fill the exhibition area with the title. The spacing is non-uniform to represent how sound changes throughout a room (including tempo/rhythm) and color us used to represent different noise levels and their impact. This title treatment will inspire me as I move forward with my own exhibition catalog design. It shows how much concept can be packed into a seemingly simple, purely typographic solution. I want to achieve this with my design.
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