Thursday, April 16, 2015

Man Seeking Woman






This week's type specimen comes from the credit on FX's tv show "Man Seeking Woman". I was randomly visiting friends who threw this on; the show itself is pretty comical, but it was the typeface at the end that captured my attention.

I'm sure you know by now I have a penchant for sans serif. Check. This particular typeface carries an enjoyable weight, which continues throughout the accompanying illustrations.
My main appreciation comes through the way the crossbars & bars are handled: slanted. There are geometric properties displayed with this typeface: it is visible in the negative spaces in the "R", "A", "D", etc.

This example influences my design skills because it makes me realize how the placement of bars & crossbars can alter a typeface. It also reinforces the importance of negative space. This type face is simple, clean, unique, classy & legible. It is my hero.