Tuesday, March 24, 2015

Cantara Ali: Week 8


This is the cover of a chapbook by a contemporary poet that I really admire, Fabian Romero. The title is Mountains of a Different Kind (the picture is cut off at the top). The type is ink stamped and is mostly sans-serif. If you look closer the "a" and the "i" have serifs. This breaks up the mechanical quality of the other letterforms. Romero is a social justice activist and advocate, especially for LGBTQIA rights and racial equality. The poems in this chapbook speak of alienation from American society because of Romero's identities of Indigenous, queer, transgender, and first generation immigrant. The highlighted theme of the book is the differences in experience between Romero's opportunities and their parent's opportunities in Mexico. The type treatment is appropriate because of the subtle addition of the serif letterforms, symbolizing the simultaneous alienation and invisibility of people like Romero. This subtlety  is what inspires me and what I would like to achieve in future projects.

Jessica Prohl


These are from the SHCH Graphics Group online and I think they're really beautiful. I'd think these are busy, but they're so precisely executed and considerate that I don't feel overwhelmed. I can clearly read them, and I think they're successful.

Bria Crain: Week #8


This example of type is from the 2015 Communication Arts Typography Annual. It is a series of murals created by the Leo Burnett team at local courts to advertise coverage of the U.S. Open on The Sports Network to tennis fans. They created square sans-serif type with tennis balls inserted into the fencing. The type is bold and dramatic; it really captures the intensity of a sport match/tournament and works well with the messages displayed. I really like how creative this is and am impressed with the execution. As graphic designers, we tend to rely on the computer to create type. I'd like to try and challenge myself to create type with other, more inventive off-screen methods to incorporate into future projects.

Austin Stone - Amber Rowland

This design ones to us from Austin Stone Church's worship page. The designer chose to depict a friendly only feel by using a script typeface. The handwritten looks expresses creativity and uniqueness. When paired with a smaller San serif, the feeling of the design gains more professionalism.