This example of type is from the 2015 Communication Arts Typography Annual. It is a series of murals created by the Leo Burnett team at local courts to advertise coverage of the U.S. Open on The Sports Network to tennis fans. They created square sans-serif type with tennis balls inserted into the fencing. The type is bold and dramatic; it really captures the intensity of a sport match/tournament and works well with the messages displayed. I really like how creative this is and am impressed with the execution. As graphic designers, we tend to rely on the computer to create type. I'd like to try and challenge myself to create type with other, more inventive off-screen methods to incorporate into future projects.
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