Tuesday, April 21, 2015

Madison Hanlon


       Blog 11:

I found this use of typography on Pinterest. I love the simple white lettering. I think the spacing between each letter has a good feel. Although you have to look close when reading the nutrition facts, I feel it gets the viewers attention. If I saw this in a store I would definitely pick it up to read it or check it out. I love the simple and clean feel this type has as a packaging element. I love san serif fonts and would love to use it in future projects.

Brooke Garner




Suja is an organic refreshment, packed with vital nutrients, amino acids, omegas and antioxidants. Suja is known as the fastest growing organic, cold-pressured and Non-GMO beverage company in the U.S. This product is for those who are looking to boost their energy and focus, beat cravings, and look and feel better. The typefaces on the bottle include Blanch, Sofia, Sofia Condensed, Ando, and Grota which all work together very well. The text surrounding the main focus of the bottle is crammed together running horizontally and vertically  but does not seem to be distracting. This text includes positive phrases about the product and how enjoyable it will be. The white text over the see-through bottle feels fresh, like the product. I think the colors that were chosen for the packaging are a great choice because it reinforces the vibrant colors of the actual juice. 
Again, I am very interested in packaging, so I will consider fresh packaging solutions for the right products and try to do something different than it's competitors. 






Jessica Prohl


I think it's easy to forget some sort of design decisions or typography consideration went into something we see every day. Each state seems to have their own style, although similar, be it slab serif, san serifs with rounded corners, and everything in between.