Miguel Ramirez - Pencil Logo

This is a rather simple logo design that I found while browsing through the website Logopond. It was created by an freelance graphic designer named Reghardt Grobbelaar. What caught my attention was the way the triangle positioned below the i and l implies the shape of the pencil without being too distracting from the type itself.

Brooke Garner

This is my friend’s SketchUp book, by Lydia Cline, intended as a resourceful tool for architects. It serves as an introductory for interior design students who are seeking to learn how to use SketchUp software (to create space plans, model furniture, accessories and experiment with materials). Helvetica is used for the cover and subheads throughout the book, and the body text is a serif and appears to be Times New Roman. These fonts are easy to read and used to keep the main focus clear on explanations and helpful illustrations. I believe the designers chose to use simple font solutions, because the visual entertainment is provided from the images and the type is used strictly to inform the reader. The layout of the book is easy to follow and the hierarchy of the type, size and placement, is clear for the viewer. In the future, if I am creating a design for directional purposes, I will choose typefaces appropriately, making sure that the readability of the text is easy for the audience.

Danika Birkes_hang in there

We are near the end of the typography 2 journey and as the final days count down never give up, keep creating and take on the world! Alright, there is my pep-talk, Here we have a nice san serif paired with hand lettering script, done in a #0.2 pen. Designed to motivate and give those who falter a last burst of drive, I thought of all of us as we drive closer to the end of the semester the importance of not giving up, but still fighting for every little point to add to our letter grades. 

Back to the start, this san serif reminded me of the first project in our first design class wayyyy back with Mark Todd(or who ever you had), the negative space project. It is always important for us as designers to never forget the building blocks while we strive to invent something never seen before. So here I feel this type speaks to us, helping us keep whats important in sight, while still reaching for the sky. 

What lies beneath

This week's type specimen is via a restaurant in Mission Beach, California. Although I didn't eat here, I was immediately drawn to this typeface: sans serif, light stoke, tall cap height contrasted with a narrow character width. I enjoy the curvilinear qualities found in the stem & the bowl of the "R". I think this typeface is successful in creating a modern and sophisticated presence; a theme which is very obvious from looking into the restaurant.
      This typeface aids my design skills through it's method of how discriminating typeface selection can convey the underlying theme of what have you. One's choice of typeface conveys a louder message than maybe initially thought. There is depth and meaning to be found.