Sunday, February 16, 2014

Pan Am

Source: Pan Am bag from Austin City-wide Garage Sale. Now it resides in my home.

Typeface Classification: Serif, possible modified Egyptian font

What is it?: An original Pan Am bag that the stewardesses would carry around from stop to stop filled with their toiletries and clean clothing. These bags were a complimentary luxury items for the first-class passengers of the plane, and it was a symbol of wealth to have one.

Analyze this piece:  The typeface has serifs that look like someone went in and smudged them to the right.  This gives it the look of going fast because it is an airline.  One thing that has always bothered me is the space in-between the "N" and the second "A".  I know that Pan Am was two words, but people would say the same correctly wether it was two words or not.  That space used to really bother me, but now I have seen it so much that I don't really care.  However, It still needed to be fixed.  Thankfully the 70's swooped in and changed the font to a sans serif that goes under the circle logo.

How will this influence my work?:  I know now that if I need something to look fast, I will just grab the nearest serif font and drag the serifs to a point.  I also learned that if something doesn't feel right then don't print it on a ton of bags and hats.  It is a waste, if the design isn't working, go on to something else.

Minimalistic Type Design

This typeface was designed by Philippe Cossette. He created this minimalistic type design by using basic geometric overlays to create complex compound shapes. Each letter is distinct and legible while at the same time being abstract. The typeface is inventive and original. There is a playfulness about it that stimulates the reader. I feel engaged myself even as I read each letter form. I really like that it is so simple, but at the same time so complex. It makes you think, but not too much. This inspires me, because I want my future work to be just as fun and stimulating, all while maintaining a certain level of sophistication.



What a Burger

Source/Description: These are the Whataburger ketchups. I love all the packaging. It is a mixture of sans serif with serif as well as script. I think it works very well. The combo on typography is visually pleasing. This will help remind me that remembering all the details is important! Even something as simple as ketchup packets. I really like how playful the type combos are too.

160over90- Sam Popham

Source and Object Description: From this site. A viewbook for the University of the Arts in Philadelphia.
Typeface Description: Warped serifs. It's made to look like water rippling. 
How does it enhance the message? The look suggests water and depth as is the intention of the designers to capture the depth of the education.
How will this influence my work? The entire viewbook for the university was well planned despite the small deadline. I enjoyed the type on each page and this cover really fascinates me because even though its warped I can still read it clearly and I just really enjoy the design of the entire book overall. I hope I can create such visually interesting and well designed work. I want to be brave enough to warp type.

Lynn Bataillon Post 4

Sorry guys, I cant figure out how to rotate it.
Waiting/Part of Futire Retro exhibition/Digital print on plexiglass/2007

This poster is from an ad agency called The Futro Unit of Creative Services of Ljubaljana, Slovenia. It is part of a retro exhibition whose purpose it seems was to promote the agency. This piece was created by Stojanovic, the founder, and a team of his designers.
This ad demonstrates the idea of hierarchy in type. That is to say, in this case, what we read first, regardless of order. As usually the sentence would be in order for ultimate readability, that is not the case here. Viewers obviously read 'we' first, whether it is because of the scale or the contrary horizontal graphic accompanied by it or the position of the word 'we' on the page, it allows us to still read the sentence as it was meant to be read.
This brings up an excelent point for me, as I am usually stuck on the idea that words need to be in order in order to be understood. That doesn't seem to be the case and I look forward to trying this out in one of my projects.

The Last of Us


Source: from my video game collection
Typeface classification: The typeface looks like a sans serif called Press Gothic
Description: The game is about two strangers that meet under circumstances out of their control and must survive and endur a post-pandemic world. 
How it enhances the message: Something about the typeface just reads urgency to me. The distressed bits within the copy add a subtle amount of tension and really captures the mood of the game.
Influence: I revisited the game over the weekend and hadn't even really looked at the logo with an investigative eye since I had bought and beaten it originally in June. Taking the logo into consideration with the story and overall themes/mood of the game really adds so much more than initially encountering it, and I think details like that are really great and can add a lot to interesting typographical choices.

"I will honor the spirit of the text"




Source: Internet search

Description: This poster design only uses type and a limited color palette. The cut type really creates a dynamic piece that has an interesting hierarchy. The flush left type that fits in the corners of the larger text is used nicely.The axis on which the type is set is nice, but I do not understand the reasoning behind changing the axis. What was the thought process behind the axis change other than to make it look aesthetically pleasing?

Inspiration: I believe this piece is a great idea, but as I continue to design I would want to make sure my viewer can understand the reasoning behind my design. I appreciate the exploration of the type axis, but  I would want to see the deeper connection conveyed through the design as a whole.
I always enjoy viewing a background because I believe the content is the most important thing on a page and then the design comes next. As communication designers we must focus on what is being said before we begin designing.