I found this little gem in an issue of Juxtapoz magazine. The font seems to be a custom 3D sans serif script that highlights classic billboard and sign fonts. As with my last post, the hierarchy is well executed giving the viewer a path to follow with their eyes leading from the most important information down to the less important. This is clearly designed to attract artistic types, and has a very blueprint feel to it that leads one to believe that the film is going to involve a documentary style that will involve the technical aspects of sign painting. The typography choices here are quite simple, but they make what could be a very complicated style (invisible wireframe letters) more easily discern-able with their simplicity. overall my own style is influenced by the idea that when dealing in complicated or graphic lettering styles, less can very easily be more. Allowing the simplicity of form makes even a unique and intricate hand drawn font present itself as clear and legible.
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