Tuesday, February 3, 2015

Bria Crain: Week 2


I found this example of packaging in September/October 2014 Communication Arts Design Annual. The Providore is a company in Singapore that curates a line of gourmet food and food-related products. Their chocolate packaging, designed by Blue Beetle Design, utilizes a sans-serif font for all of the type except the numbers, which are set in a modern font. The typefaces chosen tie in with The Providore's logo and brand. Their chocolate line is upscale, and the minimal, clean layout reflects that well; if any images were added or the type were more flamboyant, the chocolate packaging would not seem as gourmet/luxurious. It's easy to get carried away when designing, especially with packaging. This is a good reminder that a simple type-only solution is sometimes the best choice for a project.

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