Kara Albe

This is the menu from Potbelly Sandwich Shop. All of the type looks hand-lettered, and I thought it was until I saw the same font on their website. The menu is pretty large and in two different places in the restaurant, on one wall by the line and on one behind the counter. Legibility is key, both primary and secondary information so customers know what to order and what's in it in a timely manner. There's a cohesive color scheme and they did a really good job of establishing hierarchy. The salad section is green and the new exciting (more expensive) flatbreads are in yellow. I like the grid they were able to create and how organized it is while remaining simple and beautiful. It gives off the chalkboard vibe while staying clean and informative. I really want to find the name of the typeface and use it in the future.