Monday, February 24, 2014

Pre-Workout

This is the type on my pre-workout tub. I've never been a big fan of the packaging and type choices used for fitness products. First of all the designs for these products seem to incorporate too many different type faces that often clash and do not look good together. Another common mistake with these designs is that the type often has some type of extensive treatment, like a gradient and a drop shadow, or somethings of that sort. The scale tends to be a bit off as well; the viewer often can have trouble deciding what to look at first, because of the excessive color choices and over designing. All in all, not a fan.


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