Molly Gardner 2-28

1.

2.1.CLASSIFY TYPE: There are 6 different fonts on the face of this sauce. There is serif, sans-serif, and script. 

3. DESCRIBE OBJECT, AUDIENCE, PURPOSE: The object is a glass container of hot sauce, the audience is any consumer, (mostly consumers that like hot sauce). The purpose is to express the brand identity and communicate a message and information. 

4.HOW DOES TYPOGRAPHY ENHANCE MESSAGE? This typography enhances the message because it expresses the originality of the brand. I feel the use of variety mostly works to the company's advantage. As much as I like the script font, I feel it makes the composition off balance. I feel the font is too skinny and the "D" makes it heavy on the left side. The word "Diablo" is too close to the cartoon emblem and creates mild visual tension.

5.SPECIFICALLY EXPLAIN HOW EXAMPLE WILL INFLUENCE CREATIVE WORK- I will make sure to be open to considering multiple fonts if it works to the company's advantage and coincide's with a businesses brand identity. I will be careful to observe the visual balance of the composition.