Typeface classification: bold san serif-
Description: Krink markers , geometric typeface , using "Varsity " bold, the type has been kerned tightly and has a very even look
How it enhances the message: the message is simple and and is an icon in the painting world, the inks are connected to their logo just as much as their quality , i really think the simplicity and boldness speaks for the product in that it is so strong that it really kind of sells itself.
Influence:the ink itself as well as the type is very influential in my work , i appreciate the typeface and cleanliness of it as well as the way it's organized so tightly , the simplicity is versatile and carries across many mediums.
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