Monday, February 17, 2014

Aspirin Poster // 2/17/14


Classification: This type poster uses both serif and sans-serif font classes together, as well as some custom font work.

Object: This poster is used to promote Aspirin. It is almost completely made of type, with a few shapes to place hold some of the words and phrases being used. The audience would be someone looking to purchase a pain reliever or fever reducer. The designer went with an old-style look to create trust in the customer about what they are buying.

Typography: Firstly, there are many different fonts used in this poster, which is usually something that is very hard to accomplish while keeping all of the fonts working together. The mild use of shapes frames the type, but the hierarchy and different classifications are in the proper position to work well together as a whole.

Influence: This poster captures something not many designers are able to do: the ability to use several different fonts and also two different font classes to create an overall aesthetic that is pleasing for the customer. This poster gives me insight personally on how to use different fonts together as well as how placement of the fonts works towards the total composition.


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