Monday, March 30, 2015

Swertfeger, Aida


As of late it seems to be very trendy in the type & hand lettering world to create messages with excessive decor: swashes, tails, descenders, flags, etc that are all connected in a collection of curves. Some typographers join letters in words in elaborate and initially attractive manners, however, they end up completely compromising legibility. 
I chose this type specimen because it is decorative, connective yet still legible. It may be a person issue, but there is nothing more irritating that to have illegible type. I was also curious if having a sans serif type face is more successful because it forces one to produce a clean design. This is just a thoery.
Below is an example of the type movement I'm talking about. This sample is still slightly successful because it is legible. 
BOOOOOOO!


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