This is Nulo, a brand of dog food that I saw and whose design I appreciated. The name itself is a variation of Helvetica and I think "medal series" is Gotham. It's successful because it looks cool but it doesn't give me much to go on as to what the company is. Good hierarchy is established on the logo as well as the rest of the package. I'd like to experiment more in my own work with manipulating familiar letterforms.
No comments:
Post a Comment