Description- this is a classic typeface used in a lot of minimalist design, the store itself is based on the idea of simple clothing produced in multiples, very parallel to the idea of swedish design and helvetica in general
Object- the object is the store sign from the front of the shop, it is used to show people where the store is at and to give a type of vibe to the store , both visually and conceptually. The logo is simple and is used in various places around the store, it is seldom seen outside of it basic black typeface.
Typeface Analysis - The typeface itself is very iconic, and one of the most recognized typefaces around the world, the logo is heavily kerned and weighted by using the bold part of the family. the lack of space between the letters adds to the strength of the type heavy logo.
Influence on my work - I enjoy this type of design because i believe that t is so widely used that there is a lot of room for interpretation and availability . It gets the message across and thats often my main focus, it doesn't depend on a gimmick and it is easy to use and understand . I think that as far a my work goes i enjoy it because its a nice mix of utilitarian design as well as practiced design principles.
No comments:
Post a Comment