Tuesday, April 28, 2015

Bria Crain: Week 13



I found this week's example of type on Fonts in Use. These images are of a way-finding system for The Queen's House, an important architectural building in Britain. It used to be a royal residence, but is now a museum. The typography shown is used to help visitors navigate the building, as well as to inform them about its history. The type is set in Pitch, a typewriter/slab serif, and Founder's Grotesk, which is a Grotesque sans serif font. It works well for a number of reasons. The type is loosely tracked and elegant, which fits the feel of a royal house nicely. It also has a nice, easy to read hierarchy with main information large and set in Pitch and all additional, less important information set in Founder's Grotesk at a smaller size. I really like this typeface combination, and will probably use it in my work at some point going forward.

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