I can't say enough about how much I love Whataburger's branding. I've probably spent enough money there to buy a car, but I have no regrets. These crunchy french fries are on sale at HEB alongside all of their signature sauces, all displaying that classic orange and white pinstripe. They manage to make 6+ different fonts work on this one recognizable package. HEB has its logo with its wonky letters, uses its usual Gotham for the "extra crunchy," Whataburger's wordmark and script, a tall sans serif and another nice shorter sans serif for secondary information. This whole package is quintessentially Texan. From a distance it's obviously HEB and obviously Whataburger. All of the information is presented clearly and concisely, no fuss and no nonsense. The green accent color indicates jalapeño, and altogether it's very classic and readable. Perfect for a grocery store audience. It's a life goal of mine to create a brand so recognizable. I also want to know the name of that script and want to be able to use many typefaces cohesively as they have done.
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