This image depicts a sans serif font that Feels very similar to a helvetica bold type font. Although it seems this is not the exact typeface it comes pretty close. This image is something of a PSA or a tongue in cheek message to clients from a designer who wants to convey their irritation for being considered a simple tool rather than a creative mind. In this page, the hierarchy is determined by color choice rather than by font size but the emphasis is clear. The designer here is upset at the clients are relating them to a screwdriver and not giving credit to their mind as a designer. The footnote at the bottom gives an explanation, but it almost seems unnecessary as the main text is so bold and eye catching.
In my own work, I see the use of color for emphasis as hugely helpful as an alternative to font size as it is just not possible sometimes to make font size properly convey the message in situations where space is an issue.
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