Thursday, January 23, 2014

WAAITT: Bremen Paper | Caitlin Landingham

This was a newspaper created by WAAITT (We Are All in This Together) Studio based out of Copenhagen, DK. The brochure was created as a part of the re-branding system for Bremen Theater, which is a multi-functional stage venue. This article serves as both a brochure as well as a program.


The paper is folded in 4 different ways which allows the viewer only a glimpse into the letterform. When combined together like the image below, you can see the bold, sans-serif, B that forms in the brochure stacks. When opened up, the brochure has a newspaper-y feel and layout. The simple outlines and straight-forward type hierarchy keep the reader from getting too confused.
To see a few more images of Bremen Paper #1 click here 


It's interesting to see the sophisticated yet playful trend in their re-branding, the type choices for Bremen, and how they carried that trend into the paper brochures. 

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