Molly Gardner MW 2PM

1.

2.CLASSIFY TYPE: Unidentified. Bold sans-serif, regular sans-serif, Script. 

3. DESCRIBE OBJECT, AUDIENCE, PURPOSE: This is a label on a margarita mix. The audience is any consumer that would be interested in purchasing margarita mix. The purpose is to create an appealing composition so that someone is drawn to the label, can read/understand it, and wants to purchase it.

4.HOW DOES TYPOGRAPHY ENHANCE MESSAGE? The bold letters emphasize the most important message of this product; what is it, and why the consumer should buy it; Margarita mix and its organic. The variation of the type makes the label interesting and appealing. The color variation of type also adds to an appealing look.

5.SPECIFICALLY EXPLAIN HOW EXAMPLE WILL INFLUENCE CREATIVE WORK: There is a nice balance on this label because of the point size variation, type of font, boldness, and color. I will be more intentional about making appropriate variation in my work to create appealing and well-balanced composition such as this one.

Molly Gardner